Can You Spot the Ad? Teacher Material
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Level 1 |
Level 2 |
Level 3 |
Level 4 |
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Knowledge and Understanding |
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Knowledge of content
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Demonstrates limited knowledge of the elements of packaging used to attract children |
Demonstrates some knowledge of the elements of packaging used to attract children
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Demonstrates considerable knowledge of the elements of packaging used to attract children
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Demonstrates thorough knowledge of the elements of packaging used to attract children
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Understanding of content |
Shows limited understanding of how packaging is a form of advertising
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Shows some understanding of how packaging is a form of advertising
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Shows considerable understanding of how packaging is a form of advertising
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Shows thorough understanding of how packaging is a form of advertising
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Thinking |
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Use of planning skills |
Includes few elements on the cereal box and shows limited effort and planning
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Includes some elements on the cereal box and shows some planning and effort
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Includes many elements on the cereal box and shows considerable planning and effort
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Includes many elements on the cereal box, with careful planning and effort to include a wide range of techniques
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Use of processing skills
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Demonstrates limited ability to make connections between the elements used on the cereal box and their purpose
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Demonstrates some ability to make connections between the elements used on the cereal box and their purpose
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Demonstrates considerable ability to make connections between the elements used on the cereal box and their purpose
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Demonstrates thorough ability to make connections between the elements used on the cereal box and their purpose
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Use of critical/creatve thinking processes
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Uses few creative elements with limited effectiveness
Shows limited ability to reflect on their choices
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Uses few creative elements with some effectiveness
Shows some ability to reflect on their choices
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Uses few creative elements with considerable effectiveness;s
Shows limited ability to reflect on their choices
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Uses few creative elements with a high degree of effectiveness
Shows limited ability to reflect on their choices
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Communication |
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| Expresison and organization of ideas |
Limited clarity in the depiction of the elements on the cereal box
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Some clarity in the depiction of the elements on the cereal box
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Considerable clarity in the depiction of the elements on the cereal box
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A high degree clarity in the depiction of the elements on the cereal box
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Communication for different audiences and purposes in oral, visual, and written forms, including media forms. |
Limited use of visual strategies to communicate the purpose of the design
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Some use of visual strategies to communicate the purpose of the design
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Considerable use of visual strategies to communicate the purpose of the design
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Sophisticated use of visual strategies to communicate the purpose of the design
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| Use of conventions |
Uses colour and drawing techniques with limited effectiveness.
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Uses colour and drawing techniques with some effectiveness.
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Uses colour and drawing techniques with considerable effectiveness.
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Uses colour and drawing techniques with a high degree of effectiveness
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Application |
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Application of knowledge and skills in familiar contexts |
Applies understanding of marketing techniques with limited effectiveness
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Applies understanding of marketing techniques with some effectiveness
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Applies understanding of marketing techniques with considerable effectiveness
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Applies understanding of marketing techniques with a high degree ofeffectiveness
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| Transfer of knowledge and skills |
Shows limited ability to transfer understanding of real-world packaging to a created design
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Shows some ability to transfer understanding of real-world packaging to a created design
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Shows considerable ability to transfer understanding of real-world packaging to a created design
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Shows a high degree of ability to transfer understanding of real-world packaging to a created design
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| Making connections |
Makes few connections between the created cereal box and real-life examples of advertising to children
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Makes some connections between the created cereal box and real-life examples of advertising to children
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Makes connections between the created cereal box and real-life examples of advertising to children
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Makes insightful and meaningful connections between the created cereal box and real-life examples of advertising to children
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