Have students watch the video in the student chapter Wacky Media Songs: They Really Like Us! or show the video in fullscreen.

Before the video, ask: Why do you think marketers aim their ads at kids? What makes kids such a valuable audience?

After the video, ask: What are some of the ways that marketers target kids?

• Cute characters, video games that feature their brand, putting products at kids’ eye-level.

Why do they sometimes show you ads for things you won’t be ready to buy for a long time, like cars?

• So that you’ll have good feelings about the brand by the time you’re old enough to buy it.