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Colour a Picture: Teacher Material

Have students access the student chapter Wacky Media Songs: You Do You! or show them the video in fullscreen.

Before the video, ask: What are some ways that people who make toys, movies or games make it seem like some things are just for boys or just for girls?

After the video, ask: Why do you think advertisers use stereotypes? (They save money by only advertising to the people they think are likely to buy something.)

How can stereotypes change how we see ourselves or other people? (Make sure your kids understand that there isn’t anything wrong with girls liking princesses, or boys liking superheroes. The problem is if girls don’t think they can like superheroes and boys think they can’t like princesses.)

Extension:  Use the Gendered Ad Remixer to mix together ads aimed at boys and girls. How are they different?

License

Building Blocks of Digital Media Literacy: Teacher Textbook Copyright © by MediaSmarts. All Rights Reserved.

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