Lesson: Can You Spot the Ad?
In this lesson, students learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts
Grade range: 1-3
Teacher Material: https://textbook.mediasmarts.ca/blocks-teachertext/chapter/what-is-an-ad-2/
Student Material: https://textbook.mediasmarts.ca/buildingblocks/chapter/what-is-an-ad/
Time Frame
One class period (45-60 minutes) | Two or three class periods (90-120 minutes) | Extended Unit |
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Activities |
What is an Ad? What is a Brand? Branded Games and Cartoons Can You Spot the Ad?
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What is an Ad? What is a Brand? Branded Games and Cartoons Can You Spot the Ad? How Advertisers Get Kids’ Attention
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What is an Ad?
What is a Brand? Branded Games and Cartoons Can You Spot the Ad? How Advertisers Get Kids’ Attention Wacky Media Songs: They Really Like Us! |
Preparation:
- Make sure that you are able to show the embedded videos or that students are able to access the links.
- Make sure that students are able to access the interactive activities.
- Prepare to distibute the handout What Could This Cereal Box Say?
- If you wish to have students colour the cereal box instead of completing the online activity, prepare to distribute the handout What is This Cereal Box Saying?
- If you wish to use printed graphic organizers, prepare to distribute the handouts Ad or Cartoon? and Ad or Game?
- A printable version of this lesson is available at https://mediasmarts.ca/teacher-resources/can-you-spot-ad.
Learning Outcomes
Big ideas/key concepts: Students will understand that…
Media have commercial considerations
- Ads are media that try to get you to want or buy something
Key questions:
- How are ads different from other media works?
- How can we recognize ads?
- How do ads get kids’ attention?
Essential knowledge: Students will know…
- Reading media: Features of the advertising genre
- Consumer awareness: Common ad techniques
- Essential vocabulary: ad, brand
Performance tasks: Students will be able to…
- Use: Make a cereal box that shows their knowledge of advertising techniques
- Understand: Discuss the differences betweeen advertising and other genres
- Engage: Identify how ads get your attention
Curriculum Connections
Strand A: Literacy Connections and Applications
A2. Digital Media Literacy
A2.2 Online Safety, Well-Being, and Etiquette
demonstrate an understanding of how to navigate online environments safely, manage their privacy, and interact in a way that supports their well-being and that of others, including seeking appropriate permission
A2.4 Forms, Conventions and Techniques
demonstrate an understanding of the forms, conventions, and techniques of digital and media texts, and apply this understanding when analyzing texts
A2.5 Media, Audience, and Production
demonstrate an understanding of the interrelationships between the form, message, and context of a text, the audience, and the creator
A3. Applications, Connections and Contributions
A3.1 Cross-Curricular and Integrated Learning
apply the knowledge and skills developed in this grade to support learning in various subject areas and identify some ways this learning can be used in everyday life
Strand C: Composition (Understanding and Responding to Texts)
C1 Knowledge About Texts
C1.1 Using Foundational Knowledge and Skills to Comprehend Texts
Grade 1: read and comprehend short, simple texts, using knowledge of words, grammar, cohesive ties, sentence structures, and background knowledge
Grade 2: read and comprehend short texts, using knowledge of words, grammar, cohesive ties, sentence structures, and background knowledge
Grade 3: read and comprehend various texts, using knowledge of words, grammar, cohesive ties, sentence structures, and background
C1.2 Text Forms and Genres
Grade 1: identify simple literary and informational text forms and their associated genres
Grades 2-3: identify and describe some characteristics of literary and informational text forms and their associated genres
C1.4 Visual Elements of Texts
Grade 1: demonstrate an understanding of the relationship between simple illustrations, images, and graphics and the text
Grade 2: identify ways in which images, graphics, and visual design create, communicate, and contribute to meaning in a variety of texts
Grade 3: describe ways in which images, graphics, and visual design are used in a given text, and demonstrate an understanding of their purpose and connection to the content of the text
C2 Comprehension Strategies
C2.1 Prereading: Activating Prior Knowledge
Grade 1: activate prior knowledge, including knowledge gained from personal and text experiences, that they can use to understand the topics of new texts
Grade 2: activate prior knowledge, including knowledge gained from personal and text experiences, that they can use to make connections and understand the topic and form of new texts
Grade 3: activate prior knowledge, including knowledge gained from personal and text experiences, that they can use to make connections and understand the topic and form
C2.3 Monitoring of Understanding: Making and Confirming Predictions
Grade 1: make predictions using background knowledge, text features, and evidence from the text
Grade 2: make predictions using background knowledge, text features, and evidence from the text
Grade 3: make predictions using background knowledge, text features, and evidence from the text, and adjust their understanding based on new information
C2.4 Monitoring of Understanding: Ongoing Comprehension Check
Grades 1-2: use strategies such as rereading, visualizing, and asking questions, to monitor their understanding of simple texts
Grade 3: use strategies such as rereading, visualizing, and asking questions, to monitor and confirm their understanding of various texts
C2.5 Monitoring of Understanding: Making Connections
Grade 1: identify connections between ideas expressed in simple texts and their knowledges and lived experiences, the ideas in other familiar texts, and the world around them
Grade 2: identify connections between ideas expressed in simple texts and their knowledges and lived experiences, the ideas in other familiar texts, and the world around them
Grade 3: identify connections between ideas expressed in texts and their knowledges and lived experiences, the ideas in other texts, and the world around them
C2.6 Summarizing: Identifying Relevant information and Drawing Conclusions
Grade 1: identify important information in a simple text, including the main idea
Grade 2: identify the main idea in a simple text, and relate important details in sequence
Grade 3: identify the main idea in a simple text, and relate important details in sequence
C3 Critical Thinking in Literacy
C3.2 Making Inferences
Grades 1-2: make simple inferences, using stated and implied information and ideas, to understand simple texts
Grade 3: make inferences using stated and implied information and ideas to understand texts
C3.5 Perspectives within Texts
Grade 1: identify explicit and implicit perspectives communicated in a text, and describe how these perspectives could influence an audience
Grade 2: identify explicit and implicit perspectives communicated in a text, providing evidence, and describe how these perspectives could influence an audience
Grade 3: identify explicit and implicit perspectives communicated in texts, providing evidence, and explain how these perspectives could influence an audience
Strand D: Composition (Expressing Ideas and Creating Texts)
D1.1 Purpose and Audience
Grade 1: identify the topic, purpose, and audience for various simple texts they plan to create
Grade 2: identify the topic, purpose, and audience for various texts they plan to create
Grade 3: identify the topic, purpose, and audience for various texts they plan to create, and describe how the chosen text form and genre will help communicate their intended meaning
D1.2 Developing Ideas
Grade 1: generate ideas about given and chosen topics, using simple strategies and drawing on various resources, including their own lived experiences, and learning from other subject areas
Grade 2: generate and develop ideas about given and chosen topics, using simple strategies, and drawing on various resources, including their own lived experiences, and learning from other subject areas
Grade 3: generate and develop ideas about given and chosen topics, using various strategies, and drawing on various resources, including their own lived experiences, and learning from other subject areas
D1.5 Reflecting on Learning
Grades 1-2: identify the strategies that helped them develop ideas for texts
Grade 3: identify the strategies that helped them develop ideas for texts and organize content
D2 Creating Texts
D2.1 Producing Drafts
Grade 1: draft short, simple texts of various forms and genres, including personal narratives, persuasive texts, and procedural texts, using a variety of media, tools, and strategies
Grade 2: draft short texts of various forms and genres, including personal narratives, persuasive texts, and procedural texts, using a variety of media, tools, and strategies
Grade 3: draft short texts of various forms and genres, including narrative, persuasive, and informational texts, using a variety of media, tools, and strategies
A media work that that tries to get you to want or buy something.
The different images, words, and other ways that advertisers help you like and remember their products