Lesson: Understanding Online Advertising

Strand A: Literacy Connections and Applications

A2. Digital Media Literacy

A2.1 Digital Citizenship

demonstrate an understanding of their rights and responsibilities when interacting online with appropriate permission, and make decisions that contribute positively to the development of their digital identity and those of their communities

A2.2 Online Safety, Well-Being, and Etiquette

demonstrate an understanding of how to navigate online environments safely, manage their privacy, and interact in a way that supports their well-being and that of others, including seeking appropriate permission

A2.4 Forms, Conventions and Techniques

demonstrate an understanding of the forms, conventions, and techniques of digital and media texts, and apply this understanding when analyzing texts

A2.5 Media, Audience, and Production

demonstrate an understanding of the interrelationships between the form, message, and context of a text, the audience, and the creator

A2.6 Innovation and Design

use digital and media tools to support stages of the design process and to develop creative solutions to authentic, real-world problems

 

A3. Applications, Connections and Contributions

A3.1 Cross-Curricular and Integrated Learning

apply the knowledge and skills developed in this grade to support learning in various subject areas and identify some ways this learning can be used in everyday life

Strand C: Composition (Understanding and Responding to Texts)

C1 Knowledge About Texts

C1.1 Using Foundational Knowledge and Skills to Comprehend Texts

Grade 2: read and comprehend short texts, using knowledge of words, grammar, cohesive ties, sentence structures, and background knowledge

Grade 3: read and comprehend various texts, using knowledge of words, grammar, cohesive ties, sentence structures, and background

C1.2 Text Forms and Genres

Grades 2-3: identify and describe some characteristics of literary and informational text forms and their associated genres

 

C1.3 Text Patterns and Features

Grade 2: identify some text patterns, such as chronological order and journal entry, and text features, including table of contents, charts, and icons, associated with various text forms, and explain how they help readers, listeners, and viewers understand the meaning

Grade 3: identify some text patterns, such as order of importance and cause and effect, and text features, such as headings and an index, associated with various text forms, and explain how they help readers, listeners, and viewers understand the meaning

C1.4 Visual Elements of Texts

Grade 2: identify ways in which images, graphics, and visual design create, communicate, and contribute to meaning in a variety of texts

Grade 3: describe ways in which images, graphics, and visual design are used in a given text, and demonstrate an understanding of their purpose and connection to the content of the text

C1.5 Elements of Style

Grade 2:  identify some simple elements of style in texts, including voice, word choice, word patterns, and sentence structure, and explain how they help communicate meaning

Grade 3: identify some elements of style in texts, including voice, word choice, word patterns, and sentence structure, and explain how they help communicate meaning

C2 Comprehension Strategies

C2.1 Prereading: Activating Prior Knowledge

Grade 2: activate prior knowledge, including knowledge gained from personal and text experiences, that they can use to make connections and understand the topic and form of new texts

Grade 3: activate prior knowledge, including knowledge gained from personal and text experiences, that they can use to make connections and understand the topic and form

C3 Critical Thinking in Literacy

C3.1 Literary Devices

Grade 2:  identify simple literary devices, including consonance and simile, and describe how they help communicate meaning

Grade 3:  identify literary devices, including metaphor and assonance, and describe how they help communicate meaning

C3.2 Making Inferences

Grade 2: make simple inferences using stated and implied information and ideas to understand simple texts

Grade 3: make inferences using stated and implied information and ideas to understand texts

C3.3 Analyzing Texts

Grade 2: analyze simple texts, including literary and informational texts, by identifying and sequencing important information, and comparing and contrasting simple elements

Grade 3: analyze various texts, including literary and informational texts, by identifying main and supporting ideas, sequencing information, and comparing and contrasting elements

C3.5 Perspectives within Texts

Grade 2:  identify explicit and implicit perspectives communicated in a text, providing evidence, and describe how these perspectives could influence an audience

Grade 3:  identify explicit and implicit perspectives communicated in texts, providing evidence, and explain how these perspectives could influence an audience

 

 

Strand D: Composition (Expressing Ideas and Creating Texts)

D1.1 Purpose and Audience

Grade 1: identify the topic, purpose, and audience for various simple texts they plan to create

Grade 2:  identify the topic, purpose, and audience for various texts they plan to create

Grade 3: identify the topic, purpose, and audience for various texts they plan to create, and describe how the chosen text form and genre will help communicate their intended meaning

D1.2 Developing Ideas

Grade 1: generate ideas about given and chosen topics, using simple strategies and drawing on various resources, including their own lived experiences, and learning from other subject areas

Grade 2: generate and develop ideas about given and chosen topics, using simple strategies, and drawing on various resources, including their own lived experiences, and learning from other subject areas

Grade 3: generate and develop ideas about given and chosen topics, using various strategies, and drawing on various resources, including their own lived experiences, and learning from other subject areas

D1.4 Organizing Content

Grades 1-2: sort and sequence ideas and information, taking into account the text form and genre to be used

Grade 3: sort and sequence ideas and information, using appropriate strategies and tools, taking into account the text form and genre

D2 Creating Texts

D2.1 Producing Drafts

Grade 2: draft short texts of various forms and genres, including personal narratives, persuasive texts, and procedural texts, using a variety of media, tools, and strategies

Grade 3: draft short texts of various forms and genres, including narrative, persuasive, and informational texts, using a variety of media, tools, and strategies

D2.3 Voice

Grade 2: demonstrate a personal voice in their texts, using descriptive words to express their thoughts, feelings, and opinions about the topic

Grade 3: demonstrate a personal voice in their texts, using descriptive words and sentence patterns to express their thoughts, feelings, and opinions about the topic

D2.4 Point of View and Perspective

Grades 1-2: identify the point of view, including first person, used in their texts

Grade 3:  identify the point of view, including first person or third person, used in their texts

D3 Publishing, Presenting and Reflecting

D3.1 Producing Final Texts

produce final texts, using simple techniques, to achieve the intended effect

D3.2 Publishing and Presenting Texts

present the texts they have created using appropriate strategies, including by reading aloud with expression