{"id":156,"date":"2025-03-13T20:07:32","date_gmt":"2025-03-13T20:07:32","guid":{"rendered":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/chapter\/talking-about-advertising\/"},"modified":"2026-04-24T14:57:41","modified_gmt":"2026-04-24T14:57:41","slug":"talking-about-advertising","status":"publish","type":"chapter","link":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/chapter\/talking-about-advertising\/","title":{"raw":"Talking About Advertising","rendered":"Talking About Advertising"},"content":{"raw":"Ask students:\r\n<ul>\r\n \t<li>What is advertising? What is it for? Where do we see advertising? (Make sure to include TV, the Internet, and food packaging in the answers.)<\/li>\r\n \t<li>How do marketers try to convince children that a certain toy, game or cereal is really the best? What strategies do they use? Explain some of the strategies that marketers use to make children want to buy a particular product, such as:\r\n<ul>\r\n \t<li>featuring kids a few years older than the target age group, to make the product seem really \u201ccool\u201d<\/li>\r\n \t<li>using sound effects, heightened colour, dramatic camera angles and music to make the products in the ads look exciting<\/li>\r\n \t<li>showing everyone having a great time in the ads because they know people want to buy products that make them feel good<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\nOnce students begin to understand that advertisements are messages that are designed to make them want to buy things -- and can identify and talk about the different types of ads they see on TV -- you can then move on to advertising on the Internet.\r\n\r\nAsk students:\r\n<ul>\r\n \t<li>Have they ever seen advertising on the Internet? (On a computer, a tablet, a phone or a game console?)<\/li>\r\n \t<li>What kind of ads have they seen?<\/li>\r\n \t<li>What things were being advertised?<\/li>\r\n \t<li>Do the ads they see online look like the ads they see on TV? How are they the same? How are they different?<\/li>\r\n<\/ul>\r\n&nbsp;","rendered":"<p>Ask students:<\/p>\n<ul>\n<li>What is advertising? What is it for? Where do we see advertising? (Make sure to include TV, the Internet, and food packaging in the answers.)<\/li>\n<li>How do marketers try to convince children that a certain toy, game or cereal is really the best? What strategies do they use? Explain some of the strategies that marketers use to make children want to buy a particular product, such as:\n<ul>\n<li>featuring kids a few years older than the target age group, to make the product seem really \u201ccool\u201d<\/li>\n<li>using sound effects, heightened colour, dramatic camera angles and music to make the products in the ads look exciting<\/li>\n<li>showing everyone having a great time in the ads because they know people want to buy products that make them feel good<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Once students begin to understand that advertisements are messages that are designed to make them want to buy things &#8212; and can identify and talk about the different types of ads they see on TV &#8212; you can then move on to advertising on the Internet.<\/p>\n<p>Ask students:<\/p>\n<ul>\n<li>Have they ever seen advertising on the Internet? (On a computer, a tablet, a phone or a game console?)<\/li>\n<li>What kind of ads have they seen?<\/li>\n<li>What things were being advertised?<\/li>\n<li>Do the ads they see online look like the ads they see on TV? How are they the same? How are they different?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"author":2,"menu_order":1,"template":"","meta":{"pb_show_title":"","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-156","chapter","type-chapter","status-publish","hentry"],"part":155,"_links":{"self":[{"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/pressbooks\/v2\/chapters\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/pressbooks\/v2\/chapters\/156\/revisions"}],"predecessor-version":[{"id":788,"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/pressbooks\/v2\/chapters\/156\/revisions\/788"}],"part":[{"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/pressbooks\/v2\/parts\/155"}],"metadata":[{"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/pressbooks\/v2\/chapters\/156\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/pressbooks\/v2\/chapter-type?post=156"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/wp\/v2\/contributor?post=156"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/wp\/v2\/license?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}