{"id":160,"date":"2025-03-13T20:07:33","date_gmt":"2025-03-13T20:07:33","guid":{"rendered":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/chapter\/assessment-rubric-2\/"},"modified":"2025-03-13T20:07:33","modified_gmt":"2025-03-13T20:07:33","slug":"assessment-rubric-2","status":"publish","type":"chapter","link":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/chapter\/assessment-rubric-2\/","title":{"raw":"Assessment Rubric","rendered":"Assessment Rubric"},"content":{"raw":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\n\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n\nLevel 1 <\/strong>\n\n<\/div>\n<\/div><\/td>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n\nLevel 2 <\/strong>\n\n<\/div>\n<\/div><\/td>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
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\n\nLevel 3 <\/strong>\n\n<\/div>\n<\/div><\/td>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n\nLevel 4 <\/strong>\n\n<\/div>\n<\/div><\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n\nKnowledge and Understanding <\/strong>\n\n<\/div>\n<\/div><\/td>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
<\/div>\n
\n
\n\nKnowledge of content<\/em>\n\n<\/div>\n<\/div>\n <\/td>\n
\n
Demonstrates limited knowledge of online advertising techniques\n<\/span><\/div><\/td>\n
\n
 Demonstrates some knowledge of online advertising techniques\n<\/span><\/div><\/td>\n
\n
 Demonstrates considerable knowledge of online advertising techniques\n<\/span><\/div><\/td>\n
\n
Demonstrates thorough knowledge of online advertising techniques\n<\/span><\/div><\/td>\n<\/tr>\n
\n
\n
\n\nUnderstanding of content<\/em>\n\n<\/div>\n<\/div><\/td>\n
\n
Demonstrates limited understanding of how advertising apps and websites appeal to kids\n<\/span><\/div><\/td>\n
\n
Demonstrates some understanding of how advertising apps and websites appeal to kids\n<\/span><\/div><\/td>\n
\n
Demonstrates considerable understanding of how advertising apps and websites appeal to kids\n<\/span><\/div><\/td>\n
\n
Demonstrates thorough understanding of how advertising apps and websites appeal to kids\n<\/span><\/div><\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n\nThinking <\/strong>\n\n<\/div>\n<\/div><\/td>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
<\/div>\n
\n
\n\n \n\n<\/div>\n
\n\nUse of planning skills<\/em>\n\n<\/div>\n<\/div><\/td>\n
\n
Identifies the purpose, audience and content of their app or website with limited effectiveness.<\/span><\/div><\/td>\n
\n
Identifies the purpose, audience and content of their app or website with some effectiveness.<\/span><\/div><\/td>\n
\n
 Identifies the purpose, audience and content of their app or websitewith considerable effectiveness.<\/span><\/div><\/td>\n
\n
 Identifies the purpose, audience and content of their app or websitewith a high degree of effectiveness.<\/span><\/div><\/td>\n<\/tr>\n
\n
Use of processing skills<\/em><\/div><\/td>\n
\n
Identifies and uses \"weasel words\" with limited effectiveness.<\/span><\/div><\/td>\n
\n
Identifies and uses \"weasel words\" with some effectiveness.<\/span><\/div><\/td>\n
\n
Identifies and uses \"weasel words\" with considerable effectiveness.<\/span><\/div><\/td>\n
\n
Identifies and uses \"weasel words\" with a high degree of effectiveness<\/span><\/div><\/td>\n<\/tr>\n
\n
Use of critical\/creating thinking processes<\/em><\/div><\/td>\n
\n
Website or app design is mostly derivative and unoriginal\n<\/span><\/div><\/td>\n
\n
Website or app design shows some creativity\n<\/span><\/div><\/td>\n
\n
Website or app design shows considerable creativity<\/span><\/div><\/td>\n
\n
Website or app design shows a high degree of creativity<\/span><\/div><\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n\nCommunication <\/strong>\n\n<\/div>\n<\/div><\/td>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n\nCommunication for different audiences and purposes in oral, visual, and written forms, including media forms.<\/em>\n\n<\/div>\n<\/div><\/td>\n
\n
Selects elements that make the product appeal to children with limited effectiveness\n<\/span><\/div><\/td>\n
\n
Selects elements that make the product appeal to children with some effectiveness.<\/span><\/div><\/td>\n
\n
Selects elements that make the product appeal to children with considerable effectiveness.<\/span><\/div><\/td>\n
\n
Selects elements that make the product appeal to children with a high degree of effectiveness<\/span><\/div><\/td>\n<\/tr>\n
Use of conventions<\/em><\/td>\n\n
Uses name, logo, spokescharacter and other elements with limited effectiveness.<\/span><\/div><\/td>\n
\n
Uses name, logo, spokescharacter and other elements with some effectiveness.<\/span><\/div><\/td>\n
\n
Uses name, logo, spokescharacter and other elements with considerable effectiveness.<\/span><\/div><\/td>\n
\n
Uses name, logo, spokescharacter and other elements with a high degree of effectiveness<\/span><\/div><\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n\nApplication <\/strong>\n\n<\/div>\n<\/div><\/td>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n\nApplication of knowledge and skills in familiar contexts <\/em>\n\n<\/div>\n<\/div><\/td>\n
\n
Applies knowledge and skills about advertising to make a mock app or website with limited effectiveness.<\/span><\/div><\/td>\n
\n
Applies knowledge and skills about colour in film to make a mock app or website with some effectiveness.<\/span><\/div><\/td>\n
\n
Applies knowledge and skills about colour in filmto make a mock app or website with considerable effectiveness.<\/span><\/div><\/td>\n
\n
Applies knowledge and skills about colour in film to make a mock app or website with a high degree of effectiveness<\/span><\/div><\/td>\n<\/tr>\n
Transfer of knowledge and skills<\/em><\/td>\n\n
Applies food advertising techniques to healthful foods with limited effectiveness\n<\/span><\/div><\/td>\n
\n
Applies food advertising techniques to healthful foods with some effectiveness<\/span><\/div><\/td>\n
\n
Applies food advertising techniques to healthful foods with considerable effectiveness<\/span><\/div><\/td>\n
\n
Applies food advertising techniques to healthful foods with a high degree of effectiveness<\/span><\/div><\/td>\n<\/tr>\n
Making connections<\/em>\n
<\/div><\/td>\n
\n
Makes connections between advertising techniques and purposes with limited effectiveness.<\/span><\/div><\/td>\n
\n
Makes connections between advertising techniques and purposes with some effectiveness.<\/span><\/div><\/td>\n
\n
Makes connections between advertising techniques and purposes with considerable effectiveness.<\/span><\/div><\/td>\n
\n
Makes connections between advertising techniques and purposes with a high degree of effectiveness<\/span><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\n\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 1 <\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 2 <\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 3 <\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 4 <\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

\n
<\/div>\n
\n
\n

Knowledge and Understanding <\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
<\/div>\n
\n
\n

Knowledge of content<\/em><\/p>\n<\/div>\n<\/div>\n

 <\/td>\n

\n
Demonstrates limited knowledge of online advertising techniques
\n<\/span><\/div>\n<\/td>\n
\n
 Demonstrates some knowledge of online advertising techniques
\n<\/span><\/div>\n<\/td>\n
\n
 Demonstrates considerable knowledge of online advertising techniques
\n<\/span><\/div>\n<\/td>\n
\n
Demonstrates thorough knowledge of online advertising techniques
\n<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
\n
\n

Understanding of content<\/em><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Demonstrates limited understanding of how advertising apps and websites appeal to kids
\n<\/span><\/div>\n<\/td>\n
\n
Demonstrates some understanding of how advertising apps and websites appeal to kids
\n<\/span><\/div>\n<\/td>\n
\n
Demonstrates considerable understanding of how advertising apps and websites appeal to kids
\n<\/span><\/div>\n<\/td>\n
\n
Demonstrates thorough understanding of how advertising apps and websites appeal to kids
\n<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Thinking <\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
<\/div>\n
\n
\n

 <\/p>\n<\/div>\n

\n

Use of planning skills<\/em><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Identifies the purpose, audience and content of their app or website with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Identifies the purpose, audience and content of their app or website with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
 Identifies the purpose, audience and content of their app or websitewith considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
 Identifies the purpose, audience and content of their app or websitewith a high degree of effectiveness.<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
Use of processing skills<\/em><\/div>\n<\/td>\n
\n
Identifies and uses “weasel words” with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Identifies and uses “weasel words” with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Identifies and uses “weasel words” with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Identifies and uses “weasel words” with a high degree of effectiveness<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
Use of critical\/creating thinking processes<\/em><\/div>\n<\/td>\n
\n
Website or app design is mostly derivative and unoriginal
\n<\/span><\/div>\n<\/td>\n
\n
Website or app design shows some creativity
\n<\/span><\/div>\n<\/td>\n
\n
Website or app design shows considerable creativity<\/span><\/div>\n<\/td>\n
\n
Website or app design shows a high degree of creativity<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Communication <\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Communication for different audiences and purposes in oral, visual, and written forms, including media forms.<\/em><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Selects elements that make the product appeal to children with limited effectiveness
\n<\/span><\/div>\n<\/td>\n
\n
Selects elements that make the product appeal to children with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Selects elements that make the product appeal to children with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Selects elements that make the product appeal to children with a high degree of effectiveness<\/span><\/div>\n<\/td>\n<\/tr>\n
Use of conventions<\/em><\/td>\n\n
Uses name, logo, spokescharacter and other elements with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Uses name, logo, spokescharacter and other elements with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Uses name, logo, spokescharacter and other elements with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Uses name, logo, spokescharacter and other elements with a high degree of effectiveness<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Application <\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Application of knowledge and skills in familiar contexts <\/em><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Applies knowledge and skills about advertising to make a mock app or website with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Applies knowledge and skills about colour in film to make a mock app or website with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Applies knowledge and skills about colour in filmto make a mock app or website with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Applies knowledge and skills about colour in film to make a mock app or website with a high degree of effectiveness<\/span><\/div>\n<\/td>\n<\/tr>\n
Transfer of knowledge and skills<\/em><\/td>\n\n
Applies food advertising techniques to healthful foods with limited effectiveness
\n<\/span><\/div>\n<\/td>\n
\n
Applies food advertising techniques to healthful foods with some effectiveness<\/span><\/div>\n<\/td>\n
\n
Applies food advertising techniques to healthful foods with considerable effectiveness<\/span><\/div>\n<\/td>\n
\n
Applies food advertising techniques to healthful foods with a high degree of effectiveness<\/span><\/div>\n<\/td>\n<\/tr>\n
Making connections<\/em><\/p>\n
<\/div>\n<\/td>\n
\n
Makes connections between advertising techniques and purposes with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Makes connections between advertising techniques and purposes with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Makes connections between advertising techniques and purposes with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Makes connections between advertising techniques and purposes with a high degree of effectiveness<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"author":2,"menu_order":5,"template":"","meta":{"pb_show_title":"","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-160","chapter","type-chapter","status-publish","hentry"],"part":155,"_links":{"self":[{"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/pressbooks\/v2\/chapters\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/pressbooks\/v2\/chapters\/160\/revisions"}],"part":[{"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/pressbooks\/v2\/parts\/155"}],"metadata":[{"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/pressbooks\/v2\/chapters\/160\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/pressbooks\/v2\/chapter-type?post=160"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/wp\/v2\/contributor?post=160"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/blocks-teachertext\/wp-json\/wp\/v2\/license?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}