Brand Experience

We’re looking at a very pink and brightly lit animated scene. Initially, we see a close-up of the front of a building labeled ‘Hello Kitty Cafe’ in sparkling, illuminated letters, complete with an awning striped pink and white, then the camera zooms out to show the front of the cafe where a line of blocky figures are waiting to enter.

There’s a Hello Kitty character standing near a sign that reads ‘Hello Kitty Cafe.’ Then, the camera moves inside the cafe where more figures are seated at tables. A Hello Kitty character, dressed as a waitress, stands in front of a large, glowing Hello Kitty logo on the wall.

Next, we see the Hello Kitty character in various outfits, including a chef’s uniform and star-shaped sunglasses. She’s later shown working at a pink ice cream and donut stand, interacting with customers. The setting widens to show an outdoor area with pink tables and chairs, where the figures are seated.

The video then shows more figures lined up outside the cafe. The camera then moves inside again, showing the characters at the front counter. We then see different views inside the cafe, showing figures seated at tables. It then focuses on display cases filled with pastries and cupcakes, then coffee machines and toasters.

The video continues to show various scenes of the Hello Kitty Cafe, including its exterior, which evolves into a multi-story building and then a City Store. The scenery includes other cartoon landmarks such as a Ferris wheel, a train going around a cake, and an ice cream cone.

Finally, the video returns to the interior of the cafe, and we see characters seated at tables. The screen fades to a pink background displaying the logo ‘My Hello Kitty Cafe’ along with a small rainbow graphic. ‘Sanrio’ is displayed beneath the logo, concluding with a note at the bottom stating ‘On Roblox.