My Ad Mascot

Now tell students that they will be creating their own Ad Mascot in order to advertise for a specific product.

Have students access the student chapter My Ad Mascot and go through it with the class.

Help them make a list of products that they are familiar with but don’t currently have mascots (it may be funny for them to imagine mascots for products their parents or older siblings use, such as Apple or Instagram.)

Remind students that the purpose of mascots is to make you feel that the brand has a certain personality. Go through the list of personality words on the handout and make sure students understand each of them. If you like, you can ask them to identify a fictional character (not a mascot) who has each one of these characteristics.

Have students use the Structure Strip to develop ideas for their mascot, then draw it and label the drawing. If you prefer, you can distribute the handout and have them use that.

• Remind them of what you’ve covered in other lessons relating to how shapes and colours communicate character.

Once you have read through the handout as a class, have students create their own mascots. (This can be done as homework if you prefer, and can be done individually or in pairs. If you would like to make this a more extended art project you can have them create the mascot with collage, digital graphics tools, etc.