Assessment Rubric
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Level 1 |
Level 2 |
Level 3 |
Level 4 |
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Knowledge and Understanding |
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Knowledge of content
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Demonstrates limited knowledge of comic storytelling concepts
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Demonstrates some knowledge of comic storytelling concepts
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Demonstrates considerable knowledge of comic storytelling concepts
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Demonstrates thorough knowledge of comic storytelling concepts
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Understanding of content
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Demonstrates limited understanding of ad strategies and audiences
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Demonstrates some understanding of ad strategies and audiences
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Demonstrates considerable understanding of ad strategies and audiences
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Demonstrates thorough understanding of ad strategies and audiences
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Thinking |
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Use of planning skills
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Limited ability to integrate ad strategies and audiences into story
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Some ability to integrate ad strategies and audiences into story |
Considerable ability to integrate ad strategies and audiences into story
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High degree of ability to integrate ad strategies and audiences into story
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| Use of processing skills
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Analyzes ad strategies and audiences with limited effectiveness
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Analyzes ad strategies and audiences with some effectiveness
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Analyzes ad strategies and audiences with considerable effectiveness
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Analyzes ad strategies and audiences with a high degree of effectiveness
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Use of critical/creative thinking processes
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Limited use of different storytelling techniques to communicate content
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Some use of different storytelling techniques to communicate content
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Considerable use of different storytelling techniques to communicate content
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Highly creative and effective
use of different storytelling techniques to communicate content |
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Communication |
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Expression and organization of ideas and information
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Struggles to clearly communicate ideas; panel layouts may be confusing, illogical or contrary to the meaning of the story
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Communicates ideas with some clarity; panel layouts are generally understandable but may not connect to the meaning of the story
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Expresses and organizes ideas and information with considerable effectiveness to communicate the meaning of the story
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Expresses and organizes ideas and information with a high degree of effectiveness to communicate the meaning of the story
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| Communication for different audiences and purposes |
Limited ability to make the comic relevant to the target audience
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Some ability to make the comic relevant to the target audience
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Considerable ability to make the comic relevant to the target audience
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A high degree of ability to make the comic relevant to the target audience
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Use of conventions
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Limited use of advertising vocabulary or understanding of visual storytelling conventions
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Some use of advertising vocabulary, but application may be inconsistent; basic understanding of visual storytelling conventions
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Appropriate use of advertising vocabulary and visual storytelling conventions
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Sophisticated and nuanced use of advertising vocabulary and visual storytelling conventions to enhance the narrative
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Application |
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Application of knowledge and skills in familiar contexts
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Struggles to apply their understanding of comics storytelling techniques
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Some success in applying their understanding of comics storytelling techniques
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Considerable success in applying their understanding of comics storytelling techniques
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A high degree of success in applying their understanding of comics storytelling techniques
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| Transfer of knowledge and skills
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Struggles to apply their knowledge of ad strategies and audiences to a new product and audience
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Applies their knowledge of ad strategies and audiences to a new product and audience
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Applies their knowledge of ad strategies and audiences to a new product and audience
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Applies their knowledge of ad strategies and audiences to a new product and audience
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Making connections within and between various contexts
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Struggles to adapt their knowledge of ad strategies and audiences to a comics format | Adapts their knowledge of ad strategies and audiences to a comics format with some effectiveness | Adapts their knowledge of ad strategies and audiences to a comics format with considerable effectiveness | Adapts their knowledge of ad strategies and audiences to a comics format with a high degree of effectiveness |