Media Have Commercial Implications
The video opens with a close-up of a white clock with blue hands, on a blue background. The clockâs hand shows 12 o’clock. Then, the clock is pushed away to reveal the logo ‘Media Minute’ on a blue background. The logo is made up of white letters with a green outline, with the word ‘Media’ stacked on top of ‘Minute’. To the right of ‘Media Minute’ is the clock image. Next, on the same blue background, the words ‘MEDIA have COMMERCIAL implications’ show up in white.
After that, a young boy wearing glasses and a plaid shirt sits in a chair and looks thoughtfully at a computer, scratching the back of his head, while colorful bars of data move up from the computer to an array of icons such as a camera, a video camera, a music note, a computer, a book, and others. Floating around the icons are dollar signs. The icons then turn into four TV screens, with the words: ‘Cartoons’, ‘Fashion’, ‘Sports’, and ‘Nature’. A group of kids appear over each TV screen, corresponding with the screen’s respective word. Then, each TV screen shows a product to sell.
After that, a computer shows a video with the words ‘ON SALE NOW’ on its screen. A pop up states ‘We’re tracking you :).’ Then, the view pulls back to show a crowd of diverse people. Circles highlight the groups as ‘Movie Fans’, ‘Music Lovers’, and ‘Video Game Fanatics’. The planet Earth comes into view with many colorful satellites surrounding it, and then the Earth with the satellites fades and then a girl with a backpack stands as several digital images fall around her: a cellphone, a radio, a laptop, and a TV.
Finally, the video goes back to the blue clock, then the green background with the ‘Media Minute’ logo, and ends with the logo in the center and the following text on the bottom: ‘Courtesy of Concerned Children’s Advertisers and Media Smarts’.
Next, a green background contains the words ‘Your assignment’ in white text and blue text and the following questions written below: ‘Think of any ad, online video, article, or website.