Lesson: Advertising All Around Us

 

Strand A: Literacy Connections and Applications

A1 Transferable Skills

 

A1.2 Student Agency and Engagement

evaluate and explain how transferable skills help them express their voice, be engaged in their learning, and plan the next steps to develop their capabilities and potential

A2 Digital Media Literacy

A2.4 Forms, Conventions, and Techniques

demonstrate an understanding of the forms, conventions, and techniques of digital and media texts, consider the impact on the audience, and apply this understanding when analyzing and creating texts

A2.5 Media, Audience and Production

demonstrate an understanding of the interrelationships between the form, message, and context of texts, the intended audience, and the purpose for production

A3 Applications, Connections, and Contributions

A3.1 Cross-Curricular and Integrated Learning

explain how the knowledge and skills developed in this grade support learning in various subject areas and in everyday life, and describe how they enhance understanding and communication

 

Strand C: Comprehension: Understanding and Responding to Texts

C1 Knowledge About Texts

C1.1 Using Foundational Knowledge and Skills to Comprehend Texts

read and comprehend various texts, using knowledge of words, grammar, cohesive ties, sentence structures, and background knowledge

C1.2 Text Forms and Genres

Grades 4-5: describe some characteristics of various text forms and genres, including cultural text forms, and explain how they help communicate meaning

Grade 6: analyze a variety of text forms and genres, including cultural text forms, and explain how their characteristics help communicate meaning

C1.3 Text Patterns and Features

Grade 4: identify text patterns, such as spatial order in a graphic text, and text features, such as type styles and hyperlinks, associated with various text forms, including cultural texts, and explain how they help readers, listeners, and viewers understand the meaning

Grade 5: identify text patterns, such as cause and effect in a persuasive text, and text features, such as a preface and glossary, associated with various text forms, including cultural texts, and explain how they help readers, listeners, and viewers understand the meaning

Grade 6: analyze text patterns, such as problem-solution in a report, and text features, such as subheadings and pull-down menus, associated with various text forms, including cultural texts, and explain how they help readers, listeners, and viewers understand the meaning

C1.4 Visual Elements of Texts

Grades 4-5: explain how images, graphics, and visual design create, communicate, and contribute to meaning in a variety of texts

Grade 6: analyze and compare how images, graphics, and visual design create, communicate, and contribute to meaning in a variety of texts

C1.5 Elements of Style

Grade 4: identify various elements of style in texts, including voice, word choice, word patterns, and sentence structure, and analyze how each element helps create meaning and is appropriate for the text form and genre

Grade 5: describe various elements of style in texts, including voice, word choice, word patterns, and sentence structure, and analyze how each element helps create meaning and is appropriate for the text form and genre

Grade 6: identify various elements of style in texts, including voice, word choice, word patterns, and sentence structure, and analyze how each element helps create meaning and is appropriate for the text form and genre

C1.6 Point of View

Grades 4-5: identify the narrator’s point of view, including first, second, or third person, in a variety of texts, and describe the advantages and disadvantages of the approach used in each story

Grade 6: identify the narrator’s point of view, including first, second, or third person, in a variety of texts, providing evidence, and explain how using an alternative point of view would change each story

C2. Comprehension Strategies

C2.3 Monitoring of Understanding: Making and Confirming Predictions

Grades 4-5: make predictions using background knowledge, text features, and evidence from the text, and pose questions to check whether their predictions were correct

Grade 6: make predictions using background knowledge and textual information, pose questions to check whether their predictions were correct, and, if not, adjust their understanding

C2.5 Monitoring of Understanding: Making Connections

Grades 4-5: describe how the ideas expressed in texts connect to their knowledges and lived experiences, the ideas in other texts, and the world around them

Grade 6: explain how the ideas expressed in texts connect to their knowledges and lived experiences, the ideas in other texts, and the world around them

 

C3 Critical Thinking in Literacy

C3.1 Literary Devices

Grade 4: describe literary devices, including personification and anthropomorphism, in a variety of texts, and explain how they help create meaning and are appropriate for the intended purpose and audience

Grade 5: describe literary devices, including imagery and humour, in a variety of texts, and explain how they help create meaning and are appropriate for the intended purpose and audience

Grade 6: describe literary devices, including hyperbole and idioms, in a variety of texts, and explain how they help create meaning and are appropriate for the intended purpose and audience

C3.2 Making Inferences

Grades 4-5: make local and global inferences, using explicit and implicit evidence, to extend their understanding of various texts

Grade 6: make local and global inferences, using explicit and implicit evidence, to develop interpretations about various texts and to extend their understanding

C3.3 Analyzing Texts

Grade 4: analyze various texts, including literary and informational texts, by identifying main and supporting ideas, sequencing the events of multiple plots, and explaining cause and effect

Grade 5: analyze various texts, including literary and informational texts, by identifying main and supporting ideas, sequencing the events of multiple plots, recording relevant information, and explaining cause and effect

Grade 6: analyze various texts, including literary and informational texts, by identifying main and supporting ideas, evaluating the quality of information and its relevance for a specific purpose, and formulating conclusions

C3.5 Perspectives within Texts

Grades 4-5: identify explicit and implicit perspectives communicated in various texts, explain how these perspectives are conveyed, give some evidence of any biases the texts may contain, and suggest how such biases could influence an audience

Grade 6: explain explicit and implicit perspectives communicated in various texts, including narrative texts, provide any evidence that could suggest bias in these perspectives, and suggest ways to avoid any such bias

C3.6 Analysis and Response

Grades 4-5: explain how various topics, such as diversity, inclusion, and accessibility, are addressed in texts, and describe what insights or messages are conveyed

Grade 6: explain how various topics, such as diversity, inclusion, and accessibility, are addressed in texts, analyze the insights or messages conveyed, and identify different positions presented

 

Strand D: Composition: Expressing Ideas and Creating Texts

D1. Developing Ideas and Organizing Content

D1.1 Purpose and Audience

identify the topic, purpose, and audience for various texts they plan to create, and explain why the chosen text form, genre, and medium suit the purpose and audience, and how they will help communicate the intended meaning

D1.2 Developing Ideas

generate and develop ideas and details about various topics, such as topics related to diversity, equity, and inclusion and to other subject areas, using a variety of strategies, and drawing on various resources, including their own lived experiences

D1.4 Organizing Content

Grades 4-5: select and classify ideas and collected information, using appropriate strategies and tools, and sequence content, taking into account the chosen text form, genre, and medium

Grade 6: classify and sequence ideas and collected information, using appropriate strategies and tools, and identify and organize relevant content, taking into account the chosen text form, genre, and medium

D2. Creating Texts

D2.1 Producing Drafts

Grades 4-5: draft texts of various forms and genres, including narrative, persuasive, and informational texts, using a variety of media, tools, and strategies

Grade 6: draft complex texts of various forms and genres, including narrative, expository, and informational texts, using a variety of media, tools, and strategies

D2.4 Point of View and Perspective

Grand 4: identify the point of view used in their texts, and the perspectives and bias conveyed in their texts

Grade 5: identify the point of view, implicit and explicit perspectives, and bias conveyed in their texts, and explain how their messages might be interpreted by audiences with different perspectives

Grade 6: identify the point of view, perspectives, and bias conveyed in their texts, and explain how their messages might be interpreted by audiences with different perspectives

D3 Publishing, Presenting, and Reflecting

D3.1 Producing Final Texts

Grade 4: produce final texts using a variety of techniques and tools, including simple digital design and production tools, to achieve the intended effect

Grade 5: produce final texts using a variety of techniques and tools, including digital design and production tools, to achieve the intended effect

Grade 6: produce final texts, selecting a variety of suitable techniques and tools, including digital design and production tools, to achieve the intended effect