{"id":262,"date":"2025-02-19T21:20:23","date_gmt":"2025-02-19T21:20:23","guid":{"rendered":"https:\/\/textbook.mediasmarts.ca\/discoveringstudent\/chapter\/assessment-rubric-7\/"},"modified":"2025-05-08T15:21:40","modified_gmt":"2025-05-08T15:21:40","slug":"assessment-rubric-7","status":"publish","type":"chapter","link":"https:\/\/textbook.mediasmarts.ca\/discoveringstudent\/chapter\/assessment-rubric-7\/","title":{"raw":"Assessment Rubric","rendered":"Assessment Rubric"},"content":{"raw":"\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
<\/td>\r\n\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nLevel 1\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nLevel 2\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nLevel 3\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nLevel 4\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nKnowledge and Understanding\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nKnowledge of content<\/em>\r\n\r\n<\/div>\r\n<\/div>\r\n \r\n\r\n\u00a0<\/span><\/span>\r\n\r\n \r\n
\r\n
<\/div>\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Demonstrates <\/span>limited<\/span> knowledge of the methods used by advertisers to sell food products through mascots<\/span><\/div><\/td>\r\n
\r\n
\r\n
Demonstrates <\/span>some <\/span>knowledge of\r\n<\/span>the methods used by advertisers to sell food products through mascots<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Demonstrates <\/span>considerable <\/span>knowledge of <\/span>the methods used by advertisers to sell food products through mascots<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Demonstrates <\/span>thorough <\/span>knowledge of\r\n<\/span>the methods used by advertisers to sell food products through mascots<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nUnderstanding of content\r\n<\/em>\r\n\r\n<\/div>\r\n<\/div>\r\n \r\n\r\n\u00a0<\/span><\/span>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Demonstrates <\/span>limited<\/span> understanding of\u00a0 <\/span>how food ad mascots are created and for what purpose<\/span><\/div><\/td>\r\n
\r\n
Demonstrates some understanding<\/span> of how food ad mascots are created and for what purpose\r\n<\/span><\/div><\/td>\r\n
\r\n
Demonstrates <\/span>considerable understanding<\/span> of<\/span>\r\n<\/span>how food ad mascots are created and for what purpose<\/span><\/div><\/td>\r\n
\r\n
Demonstrates thorough understanding<\/span> of how food ad mascots are created and for what purpose\r\n<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nThinking\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n
\r\n\r\nUse of planning skills\r\n<\/span>\r\n\r\n\u00a0<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Uses planning skills with <\/span>limited<\/span> effectiveness to identify the product, its target audience, and the desired personality for the mascot<\/span><\/div><\/td>\r\n
\r\n
Uses planning skills with <\/span>some<\/span> effectiveness to identify the product, its target audience, and the desired personality for the mascot\r\n<\/span><\/div><\/td>\r\n
\r\n
Uses planning skills with <\/span>considerable<\/span> effectiveness to identify the product, its target audience, and the desired personality for the mascot\r\n<\/span><\/div><\/td>\r\n
\r\n
Uses planning skills with <\/span>a high degree of<\/span> effectiveness to identify the product, its target audience, and the desired personality for the mascot\r\n<\/span><\/div><\/td>\r\n<\/tr>\r\n
Use of processing skills\r\n\r\n\u00a0<\/span>\r\n
\u00a0<\/span><\/div><\/td>\r\n
\r\n
Uses processing skills with <\/span>limited<\/span> effectiveness<\/span> to analyze how the mascot's visual elements (e.g., colours, shapes, clothing) and personality traits align with the brand and product<\/span><\/div><\/td>\r\n
\r\n
Uses processing skills with <\/span>some<\/span> effectiveness<\/span> to analyze how the mascot's visual elements (e.g., colours, shapes, clothing) and personality traits align with the brand and product<\/span><\/div><\/td>\r\n
\r\n
Uses processing skills with <\/span>considerable<\/span> effectiveness<\/span> to analyze how the mascot's visual elements (e.g., colours, shapes, clothing) and personality traits align with the brand and product<\/span><\/div><\/td>\r\n
\r\n
\r\n
Uses processing skills with <\/span>a high degree of<\/span> effectiveness<\/span> to analyze how the mascot's visual elements (e.g., colours, shapes, clothing) and personality traits align with the brand and product<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
Use of critical\/creative thinking processes\u00a0 <\/span>\r\n<\/span><\/div>\r\n
<\/div>\r\n
\u00a0<\/span><\/div><\/td>\r\n
\r\n
Uses critical\/creative thinking processes with <\/span>limited<\/span> effectiveness<\/span> to reflect on how mascots can create an emotional attachment to a brand<\/span><\/div><\/td>\r\n
\r\n
\r\n
Uses critical\/creative thinking processes with <\/span>some <\/span>effectiveness<\/span> to reflect on how mascots can create an emotional attachment to a brand<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Uses critical\/creative thinking processes with <\/span>considerable <\/span>effectiveness<\/span> to reflect on how mascots can create an emotional attachment to a brand<\/span><\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Uses critical\/creative thinking processes with <\/span>a high degree of <\/span>effectiveness<\/span> to reflect on how mascots can create an emotional attachment to a brand<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nCommunication\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
<\/div>\r\n
\r\n\r\nExpression and organization of ideas and information<\/span>\r\n<\/span>\r\n\r\n\u00a0<\/span>\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Expresses and organizes ideas and information with <\/span>limited<\/span> effectiveness<\/span> to explain the mascot's design and its connection to the product's personality<\/div><\/td>\r\n
\r\n
\r\n
Expresses and organizes ideas and information with <\/span>some <\/span>effectiveness<\/span> to clearly explain the mascot's design and its connection to the product's personality<\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Expresses and organizes ideas and information with <\/span>considerable <\/span>effectiveness<\/span> to clearly and logically explain the mascot's design and its connection to the product's personality<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Expresses and organizes ideas and information with <\/span>a high degree of <\/span>effectiveness<\/span> to clearly, logically and fluently explain the mascot's design and its connection to the product's personality<\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
Communication for different audiences and purposes<\/span><\/td>\r\n\r\n
\r\n
Communicates for different audiences and purposes with <\/span>limited<\/span> effectiveness<\/span> when presenting the mascot design and rationale to the class, considering the audience's understanding of advertising<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Communicates for different audiences and purposes with <\/span>some<\/span> effectiveness<\/span> when presenting the mascot design and rationale to the class, considering the audience's understanding of advertising<\/span><\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Communicates for different audiences and purposes with <\/span>considerable <\/span>effectiveness<\/span> when presenting the mascot design and rationale to the class, considering the audience's understanding of advertising<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Communicates for different audiences and purposes with <\/span>a high degree of<\/span> effectiveness <\/span>when presenting the mascot design and rationale to the class, considering the audience's understanding of advertising<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
Use of conventions<\/span><\/div><\/td>\r\n
\r\n
Uses conventions, vocabulary and terminology w of visual communication (e.g. colour, shape) with <\/span>limited<\/span> effectiveness<\/span><\/div><\/td>\r\n
\r\n
Uses conventions of visual communication (e.g. colour, shape) with <\/span>some <\/span>effectiveness<\/span><\/div><\/td>\r\n
\r\n
Uses conventions of visual communication (e.g. colour, shape) with <\/span>considerable <\/span>effectiveness<\/span><\/div><\/td>\r\n
\r\n
Uses conventions of visual communication (e.g. colour, shape) with <\/span>a high degree of <\/span>effectiveness<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nApplication\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nApplication of knowledge and skills in familiar contexts\r\n\r\n<\/div>\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n
\r\n\r\n\u00a0<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Applies knowledge and skills in familiar context to <\/span>create a mascot that effectively represents the product's desired personality<\/span> with limited effectiveness<\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Applies knowledge and skills in familiar contexts<\/span> to <\/span>create a mascot that effectively represents the product's desired personality<\/span>\u00a0with some effectiveness<\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Applies knowledge and skills in familiar contexts<\/span> to <\/span>create a mascot that effectively represents the product's desired personality<\/span> with considerable effectiveness<\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Applies knowledge and skills in familiar contexts<\/span> to <\/span>create a mascot that effectively represents the product's desired personality<\/span> with a high degree of effectiveness<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
Transfer of knowledge and skills\r\n\r\n \r\n
\u00a0<\/em><\/div><\/td>\r\n
\r\n
Transfers understanding of media stereotypes to new contexts by designing a mascot for a product without one with limited effectiveness<\/span><\/div><\/td>\r\n
\r\n
Transfers understanding of media stereotypes to new contexts by designing a mascot for a product without one with some effectiveness<\/span><\/div><\/td>\r\n
\r\n
Transfers understanding of media stereotypes to new contexts by designing a mascot for a product without one with considerable effectiveness<\/span><\/div><\/td>\r\n
\r\n
Transfers understanding of media stereotypes to new contexts by designing a mascot for a product without one with a high degree of effectiveness<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
Making connections within and between various contexts<\/div>\r\n
<\/div>\r\n
<\/div><\/td>\r\n
Connects the mascot's personality and design to real-world consumer behaviour and brand loyalty with limited effectiveness<\/span><\/td>\r\nConnects the mascot's personality and design to real-world consumer behaviour and brand loyalty with some effectiveness<\/span><\/td>\r\nConnects the mascot's personality and design to real-world consumer behaviour and brand loyalty with considerable effectiveness<\/span><\/td>\r\nConnects the mascot's personality and design to real-world consumer behaviour and brand loyalty with a high degree of effectiveness<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n ","rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\n\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 1\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 2\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 3\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 4\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

\n
<\/div>\n
\n
\n

Knowledge and Understanding\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
<\/div>\n
\n
\n

Knowledge of content<\/em><\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

\u00a0<\/span><\/span><\/p>\n

 <\/p>\n

\n
<\/div>\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Demonstrates <\/span>limited<\/span> knowledge of the methods used by advertisers to sell food products through mascots<\/span><\/div>\n<\/td>\n
\n
\n
Demonstrates <\/span>some <\/span>knowledge of
\n<\/span>the methods used by advertisers to sell food products through mascots<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
Demonstrates <\/span>considerable <\/span>knowledge of <\/span>the methods used by advertisers to sell food products through mascots<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
Demonstrates <\/span>thorough <\/span>knowledge of
\n<\/span>the methods used by advertisers to sell food products through mascots<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
<\/div>\n
\n
\n

Understanding of content
\n<\/em><\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

\u00a0<\/span><\/span><\/p>\n

\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Demonstrates <\/span>limited<\/span> understanding of\u00a0 <\/span>how food ad mascots are created and for what purpose<\/span><\/div>\n<\/td>\n
\n
Demonstrates some understanding<\/span> of how food ad mascots are created and for what purpose
\n<\/span><\/div>\n<\/td>\n
\n
Demonstrates <\/span>considerable understanding<\/span> of<\/span>
\n<\/span>how food ad mascots are created and for what purpose<\/span><\/div>\n<\/td>\n
\n
Demonstrates thorough understanding<\/span> of how food ad mascots are created and for what purpose
\n<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Thinking\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

 <\/p>\n<\/div>\n

\n

Use of planning skills
\n<\/span><\/p>\n

\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Uses planning skills with <\/span>limited<\/span> effectiveness to identify the product, its target audience, and the desired personality for the mascot<\/span><\/div>\n<\/td>\n
\n
Uses planning skills with <\/span>some<\/span> effectiveness to identify the product, its target audience, and the desired personality for the mascot
\n<\/span><\/div>\n<\/td>\n
\n
Uses planning skills with <\/span>considerable<\/span> effectiveness to identify the product, its target audience, and the desired personality for the mascot
\n<\/span><\/div>\n<\/td>\n
\n
Uses planning skills with <\/span>a high degree of<\/span> effectiveness to identify the product, its target audience, and the desired personality for the mascot
\n<\/span><\/div>\n<\/td>\n<\/tr>\n
Use of processing skills<\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/div>\n<\/td>\n
\n
Uses processing skills with <\/span>limited<\/span> effectiveness<\/span> to analyze how the mascot’s visual elements (e.g., colours, shapes, clothing) and personality traits align with the brand and product<\/span><\/div>\n<\/td>\n
\n
Uses processing skills with <\/span>some<\/span> effectiveness<\/span> to analyze how the mascot’s visual elements (e.g., colours, shapes, clothing) and personality traits align with the brand and product<\/span><\/div>\n<\/td>\n
\n
Uses processing skills with <\/span>considerable<\/span> effectiveness<\/span> to analyze how the mascot’s visual elements (e.g., colours, shapes, clothing) and personality traits align with the brand and product<\/span><\/div>\n<\/td>\n
\n
\n
Uses processing skills with <\/span>a high degree of<\/span> effectiveness<\/span> to analyze how the mascot’s visual elements (e.g., colours, shapes, clothing) and personality traits align with the brand and product<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
Use of critical\/creative thinking processes\u00a0 <\/span>
\n<\/span><\/div>\n
<\/div>\n
\u00a0<\/span><\/div>\n<\/td>\n
\n
Uses critical\/creative thinking processes with <\/span>limited<\/span> effectiveness<\/span> to reflect on how mascots can create an emotional attachment to a brand<\/span><\/div>\n<\/td>\n
\n
\n
Uses critical\/creative thinking processes with <\/span>some <\/span>effectiveness<\/span> to reflect on how mascots can create an emotional attachment to a brand<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
Uses critical\/creative thinking processes with <\/span>considerable <\/span>effectiveness<\/span> to reflect on how mascots can create an emotional attachment to a brand<\/span><\/div>\n<\/div>\n<\/td>\n
\n
\n
Uses critical\/creative thinking processes with <\/span>a high degree of <\/span>effectiveness<\/span> to reflect on how mascots can create an emotional attachment to a brand<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Communication\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
<\/div>\n
\n

Expression and organization of ideas and information<\/span>
\n<\/span><\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Expresses and organizes ideas and information with <\/span>limited<\/span> effectiveness<\/span> to explain the mascot’s design and its connection to the product’s personality<\/div>\n<\/td>\n
\n
\n
Expresses and organizes ideas and information with <\/span>some <\/span>effectiveness<\/span> to clearly explain the mascot’s design and its connection to the product’s personality<\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
Expresses and organizes ideas and information with <\/span>considerable <\/span>effectiveness<\/span> to clearly and logically explain the mascot’s design and its connection to the product’s personality<\/div>\n<\/div>\n<\/td>\n
\n
\n
Expresses and organizes ideas and information with <\/span>a high degree of <\/span>effectiveness<\/span> to clearly, logically and fluently explain the mascot’s design and its connection to the product’s personality<\/div>\n
<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
Communication for different audiences and purposes<\/span><\/td>\n\n
\n
Communicates for different audiences and purposes with <\/span>limited<\/span> effectiveness<\/span> when presenting the mascot design and rationale to the class, considering the audience’s understanding of advertising<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
Communicates for different audiences and purposes with <\/span>some<\/span> effectiveness<\/span> when presenting the mascot design and rationale to the class, considering the audience’s understanding of advertising<\/span><\/div>\n<\/div>\n<\/td>\n
\n
\n
Communicates for different audiences and purposes with <\/span>considerable <\/span>effectiveness<\/span> when presenting the mascot design and rationale to the class, considering the audience’s understanding of advertising<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
Communicates for different audiences and purposes with <\/span>a high degree of<\/span> effectiveness <\/span>when presenting the mascot design and rationale to the class, considering the audience’s understanding of advertising<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
Use of conventions<\/span><\/div>\n<\/td>\n
\n
Uses conventions, vocabulary and terminology w of visual communication (e.g. colour, shape) with <\/span>limited<\/span> effectiveness<\/span><\/div>\n<\/td>\n
\n
Uses conventions of visual communication (e.g. colour, shape) with <\/span>some <\/span>effectiveness<\/span><\/div>\n<\/td>\n
\n
Uses conventions of visual communication (e.g. colour, shape) with <\/span>considerable <\/span>effectiveness<\/span><\/div>\n<\/td>\n
\n
Uses conventions of visual communication (e.g. colour, shape) with <\/span>a high degree of <\/span>effectiveness<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Application\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Application of knowledge and skills in familiar contexts<\/p>\n<\/div>\n

\n

 <\/p>\n<\/div>\n

\n

\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
\n
Applies knowledge and skills in familiar context to <\/span>create a mascot that effectively represents the product’s desired personality<\/span> with limited effectiveness<\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
Applies knowledge and skills in familiar contexts<\/span> to <\/span>create a mascot that effectively represents the product’s desired personality<\/span>\u00a0with some effectiveness<\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
Applies knowledge and skills in familiar contexts<\/span> to <\/span>create a mascot that effectively represents the product’s desired personality<\/span> with considerable effectiveness<\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
Applies knowledge and skills in familiar contexts<\/span> to <\/span>create a mascot that effectively represents the product’s desired personality<\/span> with a high degree of effectiveness<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
Transfer of knowledge and skills<\/p>\n

 <\/p>\n

\u00a0<\/em><\/div>\n<\/td>\n
\n
Transfers understanding of media stereotypes to new contexts by designing a mascot for a product without one with limited effectiveness<\/span><\/div>\n<\/td>\n
\n
Transfers understanding of media stereotypes to new contexts by designing a mascot for a product without one with some effectiveness<\/span><\/div>\n<\/td>\n
\n
Transfers understanding of media stereotypes to new contexts by designing a mascot for a product without one with considerable effectiveness<\/span><\/div>\n<\/td>\n
\n
Transfers understanding of media stereotypes to new contexts by designing a mascot for a product without one with a high degree of effectiveness<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
Making connections within and between various contexts<\/div>\n
<\/div>\n
<\/div>\n<\/td>\n
Connects the mascot’s personality and design to real-world consumer behaviour and brand loyalty with limited effectiveness<\/span><\/td>\nConnects the mascot’s personality and design to real-world consumer behaviour and brand loyalty with some effectiveness<\/span><\/td>\nConnects the mascot’s personality and design to real-world consumer behaviour and brand loyalty with considerable effectiveness<\/span><\/td>\nConnects the mascot’s personality and design to real-world consumer behaviour and brand loyalty with a high degree of effectiveness<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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