{"id":123,"date":"2025-03-15T15:35:03","date_gmt":"2025-03-15T15:35:03","guid":{"rendered":"https:\/\/textbook.mediasmarts.ca\/exploring\/chapter\/850\/"},"modified":"2025-03-20T11:04:34","modified_gmt":"2025-03-20T11:04:34","slug":"850","status":"publish","type":"chapter","link":"https:\/\/textbook.mediasmarts.ca\/exploring\/chapter\/850\/","title":{"raw":"Alternate Ad Audit","rendered":"Alternate Ad Audit"},"content":{"raw":"Have students access the student chapter Alternate Ad Audit<\/a>.\r\n\r\nDivide the class into four groups (or eight, depending on the size of the class). Assign each group one of the four soft-selling techniques (product placement, endorsement, identity appeal and [pb_glossary id=\"208\"]satire[\/pb_glossary].)\r\n\r\nGive the group time to research four more examples of their soft-sell technique, then have them use the Alternate Ad Audit sheet to analyze them.\r\n\r\nThen have students share their findings with the class.\r\n\r\nAssess students' work with the Assessment Rubric<\/a>. If you would like to assign individual marks, you can also have each student find and analyze one example of an ad that uses a different soft-selling technique than the one their group focused on.","rendered":"

Have students access the student chapter Alternate Ad Audit<\/a>.<\/p>\n

Divide the class into four groups (or eight, depending on the size of the class). Assign each group one of the four soft-selling techniques (product placement, endorsement, identity appeal and satire<\/a>.)<\/p>\n

Give the group time to research four more examples of their soft-sell technique, then have them use the Alternate Ad Audit sheet to analyze them.<\/p>\n

Then have students share their findings with the class.<\/p>\n

Assess students’ work with the Assessment Rubric<\/a>. If you would like to assign individual marks, you can also have each student find and analyze one example of an ad that uses a different soft-selling technique than the one their group focused on.<\/p>\n

definition<\/span>