{"id":124,"date":"2025-03-15T15:35:04","date_gmt":"2025-03-15T15:35:04","guid":{"rendered":"https:\/\/textbook.mediasmarts.ca\/exploring\/chapter\/alternate-ad-audit-rubric\/"},"modified":"2025-05-08T18:52:06","modified_gmt":"2025-05-08T18:52:06","slug":"alternate-ad-audit-rubric","status":"publish","type":"chapter","link":"https:\/\/textbook.mediasmarts.ca\/exploring\/chapter\/alternate-ad-audit-rubric\/","title":{"raw":"Alternate Ad Audit Rubric","rendered":"Alternate Ad Audit Rubric"},"content":{"raw":"\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
<\/td>\r\n\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nLevel 1\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nLevel 2\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nLevel 3\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nLevel 4\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nKnowledge and Understanding\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nKnowledge of content<\/em>\r\n\r\n<\/div>\r\n<\/div>\r\n \r\n\r\n\u00a0<\/span><\/span>\r\n\r\n \r\n
\r\n
<\/div>\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
The student demonstrates limited knowledge of soft sell advertising, and of the four techniques: product placement, endorsement, identity and emotion, and satire.\r\n<\/span><\/td>\r\nThe student demonstrates some knowledge of soft sell advertising, and of the four techniques: product placement, endorsement, identity and emotion, and satire.\r\n<\/span><\/td>\r\nThe student demonstrates considerable knowledge of and soft sell advertising, and of the four techniques: product placement, endorsement, identity and emotion, and<\/span> satire.<\/td>\r\nThe student demonstrates thorough knowledge of soft sell advertising, and of the four techniques: product placement, endorsement, identity and emotion, an<\/span>d satire.<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nUnderstanding of content\r\n<\/em>\r\n\r\n<\/div>\r\n<\/div>\r\n \r\n\r\n\u00a0<\/span><\/span>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
The student demonstrates limited understanding of the purpose of soft sell advertising.<\/span><\/div><\/td>\r\n
\r\n
The student demonstrates some understanding of the purpose of soft sell advertising.<\/span><\/div><\/td>\r\n
\r\n
The student demonstrates considerable understanding of the purpose of soft sell advertising<\/span><\/div><\/td>\r\n
\r\n
The student demonstrates thorough understanding of the purpose of soft sell advertising<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nThinking\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n
\r\n\r\nUse of planning skills\r\n<\/span>\r\n\r\n\u00a0<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
The student finds examples of ads with limited effectiveness<\/span><\/div><\/td>\r\n
\r\n
The student finds examples of ads with some effectiveness<\/span><\/div><\/td>\r\n
\r\n
The student finds examples of ads with considerable effectiveness<\/span><\/div><\/td>\r\n
\r\n
The student finds examples of ads with a high degree of effectiveness<\/span><\/div><\/td>\r\n<\/tr>\r\n
Use of processing skills\r\n\r\n\u00a0<\/span>\r\n
\u00a0<\/span><\/div><\/td>\r\n
\r\n
The student analyzes the chosen ads with limited effectiveness<\/span><\/div><\/td>\r\n
\r\n
The student analyzes the chosen ads with some effectiveness<\/span><\/div><\/td>\r\n
\r\n
The student analyzes the chosen ads with considerable effectiveness<\/span><\/div><\/td>\r\n
\r\n
\r\n
The student analyzes the chosen ads with a high degree of effectiveness<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
Use of critical\/creative thinking processes\u00a0 <\/span>\r\n<\/span><\/div>\r\n
<\/div>\r\n
\u00a0<\/span><\/div><\/td>\r\n
\r\n
The student demonstrates a limited ability to evaluate the effectiveness of the ads and speculate on the creators' choices<\/span><\/div><\/td>\r\n
\r\n
\r\n\r\nThe student demonstrates some ability to evaluate the effectiveness of the ads and speculate on the creators' choices<\/span>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The student demonstrates a considerable ability to evaluate the effectiveness of the ads and speculate on the creators' choices<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The student demonstrates a high degree of ability to evaluate the effectiveness of the ads and speculate on the creators' choices<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nCommunication\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
<\/div>\r\n
\r\n\r\nExpression and organization of ideas and information<\/span>\r\n<\/span>\r\n\r\n\u00a0<\/span>\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
The student communicates their findings to the class with limited effectiveness<\/span><\/div><\/td>\r\n
\r\n
\r\n
The student communicates their findings to the class with some effectiveness<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The student communicates their findings to the class with considerable effectiveness<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The student communicates their findings to the class with a high degree of effectiveness<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
Communication for different audiences and purposes<\/span><\/td>\r\n\r\n
\r\n
The student demonstrates limited awareness of audience in considering the ads' use of soft sell techniques\r\n<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The student demonstrates some awareness of audience in considering the ads' use of soft sell techniques<\/span><\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The student demonstrates considerable awareness of audience in considering the ads' use of soft sell techniques<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The student demonstrates a high degree of awareness of audience in considering the ads' use of soft sell techniques<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
Use of conventions<\/span><\/div><\/td>\r\n
\r\n
The student uses conventions of language with limited effectiveness<\/span><\/div><\/td>\r\n
\r\n
\r\n
The student uses conventions of language with some effectiveness<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
The student uses conventions of language with considerable effectiveness<\/span><\/div><\/td>\r\n
\r\n
The student uses conventions of language with a high degree of effectiveness<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nApplication\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nApplication of knowledge and skills in familiar contexts\r\n\r\n<\/div>\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n
\r\n\r\n\u00a0<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The student applies their knowledge of soft sell advertising techniques in the Alternate Ad Audit<\/span> assignment with limited effectiveness<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The student applies their knowledge of soft sell advertising techniques in the Alternate Ad Audit<\/span> assignment with some effectiveness<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The student applies their knowledge of soft sell advertising techniques in the Alternate Ad Audit<\/span> assignment with considerable effectiveness<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The student applies their knowledge of soft sell advertising techniques in the Alternate Ad Audit<\/span> assignment with a high degree of effectiveness<\/span><\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
Transfer of knowledge and skills\r\n\r\n \r\n
\u00a0<\/em><\/div><\/td>\r\n
\r\n
The student demonstrates limited ability to apply their understanding of the purpose of advertising in evaluating the effectiveness of the chosen ads<\/span><\/div><\/td>\r\n
\r\n
The student demonstrates some ability to apply their understanding of the purpose of advertising in evaluating the effectiveness of the chosen ads<\/span><\/div><\/td>\r\n
\r\n
The student demonstrates considerable ability to apply their understanding of the purpose of advertising in evaluating the effectiveness of the chosen ads<\/span><\/div><\/td>\r\n
\r\n
The student demonstrates a high degree of ability to apply their understanding of the purpose of advertising in evaluating the effectiveness of the chosen ads<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
Making connections within and between various contexts<\/div>\r\n
<\/div>\r\n
<\/div><\/td>\r\n
The student makes limited connections between soft sell advertising and their own experience.<\/span><\/td>\r\nThe student makes some connections between soft sell advertising and their own experience.<\/span><\/td>\r\nThe student makes considerable connections between soft sell advertising and their own experience.<\/span><\/td>\r\nThe student makes a thoughtful and insightful connections between soft sell advertising and their own experience.<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>","rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\n\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 1\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 2\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 3\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 4\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

\n
<\/div>\n
\n
\n

Knowledge and Understanding\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
<\/div>\n
\n
\n

Knowledge of content<\/em><\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

\u00a0<\/span><\/span><\/p>\n

 <\/p>\n

\n
<\/div>\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

The student demonstrates limited knowledge of soft sell advertising, and of the four techniques: product placement, endorsement, identity and emotion, and satire.
\n<\/span><\/td>\n		The student demonstrates some knowledge of soft sell advertising, and of the four techniques: product placement, endorsement, identity and emotion, and satire.
\n<\/span><\/td>\n		The student demonstrates considerable knowledge of and soft sell advertising, and of the four techniques: product placement, endorsement, identity and emotion, and<\/span> satire.<\/td>\nThe student demonstrates thorough knowledge of soft sell advertising, and of the four techniques: product placement, endorsement, identity and emotion, an<\/span>d satire.<\/td>\n<\/tr>\n
\n
<\/div>\n
<\/div>\n
\n
\n

Understanding of content
\n<\/em><\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

\u00a0<\/span><\/span><\/p>\n

\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
The student demonstrates limited understanding of the purpose of soft sell advertising.<\/span><\/div>\n<\/td>\n
\n
The student demonstrates some understanding of the purpose of soft sell advertising.<\/span><\/div>\n<\/td>\n
\n
The student demonstrates considerable understanding of the purpose of soft sell advertising<\/span><\/div>\n<\/td>\n
\n
The student demonstrates thorough understanding of the purpose of soft sell advertising<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Thinking\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

 <\/p>\n<\/div>\n

\n

Use of planning skills
\n<\/span><\/p>\n

\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
The student finds examples of ads with limited effectiveness<\/span><\/div>\n<\/td>\n
\n
The student finds examples of ads with some effectiveness<\/span><\/div>\n<\/td>\n
\n
The student finds examples of ads with considerable effectiveness<\/span><\/div>\n<\/td>\n
\n
The student finds examples of ads with a high degree of effectiveness<\/span><\/div>\n<\/td>\n<\/tr>\n
Use of processing skills<\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/div>\n<\/td>\n
\n
The student analyzes the chosen ads with limited effectiveness<\/span><\/div>\n<\/td>\n
\n
The student analyzes the chosen ads with some effectiveness<\/span><\/div>\n<\/td>\n
\n
The student analyzes the chosen ads with considerable effectiveness<\/span><\/div>\n<\/td>\n
\n
\n
The student analyzes the chosen ads with a high degree of effectiveness<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
Use of critical\/creative thinking processes\u00a0 <\/span>
\n<\/span><\/div>\n
<\/div>\n
\u00a0<\/span><\/div>\n<\/td>\n
\n
The student demonstrates a limited ability to evaluate the effectiveness of the ads and speculate on the creators’ choices<\/span><\/div>\n<\/td>\n
\n
\n

The student demonstrates some ability to evaluate the effectiveness of the ads and speculate on the creators’ choices<\/span><\/p>\n

<\/div>\n<\/div>\n<\/td>\n
\n
\n
The student demonstrates a considerable ability to evaluate the effectiveness of the ads and speculate on the creators’ choices<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
The student demonstrates a high degree of ability to evaluate the effectiveness of the ads and speculate on the creators’ choices<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Communication\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
<\/div>\n
\n

Expression and organization of ideas and information<\/span>
\n<\/span><\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
The student communicates their findings to the class with limited effectiveness<\/span><\/div>\n<\/td>\n
\n
\n
The student communicates their findings to the class with some effectiveness<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
The student communicates their findings to the class with considerable effectiveness<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
The student communicates their findings to the class with a high degree of effectiveness<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
Communication for different audiences and purposes<\/span><\/td>\n\n
\n
The student demonstrates limited awareness of audience in considering the ads’ use of soft sell techniques
\n<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
The student demonstrates some awareness of audience in considering the ads’ use of soft sell techniques<\/span><\/div>\n<\/div>\n<\/td>\n
\n
\n
The student demonstrates considerable awareness of audience in considering the ads’ use of soft sell techniques<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
The student demonstrates a high degree of awareness of audience in considering the ads’ use of soft sell techniques<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
Use of conventions<\/span><\/div>\n<\/td>\n
\n
The student uses conventions of language with limited effectiveness<\/span><\/div>\n<\/td>\n
\n
\n
The student uses conventions of language with some effectiveness<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
The student uses conventions of language with considerable effectiveness<\/span><\/div>\n<\/td>\n
\n
The student uses conventions of language with a high degree of effectiveness<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Application\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Application of knowledge and skills in familiar contexts<\/p>\n<\/div>\n

\n

 <\/p>\n<\/div>\n

\n

\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
\n
The student applies their knowledge of soft sell advertising techniques in the Alternate Ad Audit<\/span> assignment with limited effectiveness<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
The student applies their knowledge of soft sell advertising techniques in the Alternate Ad Audit<\/span> assignment with some effectiveness<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
The student applies their knowledge of soft sell advertising techniques in the Alternate Ad Audit<\/span> assignment with considerable effectiveness<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
The student applies their knowledge of soft sell advertising techniques in the Alternate Ad Audit<\/span> assignment with a high degree of effectiveness<\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
Transfer of knowledge and skills<\/p>\n

 <\/p>\n

\u00a0<\/em><\/div>\n<\/td>\n
\n
The student demonstrates limited ability to apply their understanding of the purpose of advertising in evaluating the effectiveness of the chosen ads<\/span><\/div>\n<\/td>\n
\n
The student demonstrates some ability to apply their understanding of the purpose of advertising in evaluating the effectiveness of the chosen ads<\/span><\/div>\n<\/td>\n
\n
The student demonstrates considerable ability to apply their understanding of the purpose of advertising in evaluating the effectiveness of the chosen ads<\/span><\/div>\n<\/td>\n
\n
The student demonstrates a high degree of ability to apply their understanding of the purpose of advertising in evaluating the effectiveness of the chosen ads<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
Making connections within and between various contexts<\/div>\n
<\/div>\n
<\/div>\n<\/td>\n
The student makes limited connections between soft sell advertising and their own experience.<\/span><\/td>\nThe student makes some connections between soft sell advertising and their own experience.<\/span><\/td>\nThe student makes considerable connections between soft sell advertising and their own experience.<\/span><\/td>\nThe student makes a thoughtful and insightful connections between soft sell advertising and their own experience.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"author":2,"menu_order":5,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-124","chapter","type-chapter","status-publish","hentry"],"part":119,"_links":{"self":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/pressbooks\/v2\/chapters\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/pressbooks\/v2\/chapters\/124\/revisions"}],"predecessor-version":[{"id":435,"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/pressbooks\/v2\/chapters\/124\/revisions\/435"}],"part":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/pressbooks\/v2\/parts\/119"}],"metadata":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/pressbooks\/v2\/chapters\/124\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/wp\/v2\/media?parent=124"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/pressbooks\/v2\/chapter-type?post=124"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/wp\/v2\/contributor?post=124"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/wp\/v2\/license?post=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}