{"id":616,"date":"2025-07-28T13:25:53","date_gmt":"2025-07-28T13:25:53","guid":{"rendered":"https:\/\/textbook.mediasmarts.ca\/exploring\/chapter\/each-medium-has-a-unique-aesthetic-form\/"},"modified":"2025-07-28T13:25:53","modified_gmt":"2025-07-28T13:25:53","slug":"each-medium-has-a-unique-aesthetic-form","status":"publish","type":"chapter","link":"https:\/\/textbook.mediasmarts.ca\/exploring\/chapter\/each-medium-has-a-unique-aesthetic-form\/","title":{"raw":"Each Medium Has a Unique Aesthetic Form","rendered":"Each Medium Has a Unique Aesthetic Form"},"content":{"raw":"\nAn educational video that starts with a white clock on a blue background, with the clock's hand on 12; the clock spins and the phrase 'Media Minute' appears, set against a blue background. The video tells us, 'Each medium has a unique artistic form.' The video shows us groups of kids and adults using computers, watching TV, and listening to radios.\n\n&nbsp;\n\nThe narrator lists 'internet, television, radio, and print,' stating that each medium has its strengths and weaknesses, and each medium has a unique way of communicating reality. The narrator tells us the differences affect how stories are told, and the creative choices media creators make.\n\n&nbsp;\n\nA cut-out of a boy holding colored pencils and a blank canvas appears.\n\n&nbsp;\n\nThe canvas depicts the scene of adults and children using computers, watching TV, and listening to the radio as shown previously. The scene shifts to a cut-out of a movie theater showing a movie about that boy with the canvas. Then the scene shows a newspaper, with the same movie theater, and the text around it in a column format. Then a TV screen appears, showing a house, then a boy with a magnifying glass in front of that house.\n\n&nbsp;\n\nThe next scene shows a boy with glasses, reading a book, and the content of that book floats around him.\n\n&nbsp;\n\nThe scene shifts to a video game screen and controllers, then to a laptop, then to a woman on a tablet, then to a man on top of planet Earth, also using a tablet, then back to a girl walking.\n\n&nbsp;\n\nThe items in front of her depict an iPhone, an Android phone, video game controllers, TV, radio, and a magazine. The scene goes back to the 'Media Minute' clock, followed by the 'Media Minute' phrase. The words 'Your Assignment' appear on a green background. The text says, 'Think of a message you want to communicate to a specific audience. Choose the media (or combinations of media) that will help get the best results.' The scene reverts to the video game.\n\n&nbsp;\n","rendered":"<p>An educational video that starts with a white clock on a blue background, with the clock&#8217;s hand on 12; the clock spins and the phrase &#8216;Media Minute&#8217; appears, set against a blue background. The video tells us, &#8216;Each medium has a unique artistic form.&#8217; The video shows us groups of kids and adults using computers, watching TV, and listening to radios.<\/p>\n<p>&nbsp;<\/p>\n<p>The narrator lists &#8216;internet, television, radio, and print,&#8217; stating that each medium has its strengths and weaknesses, and each medium has a unique way of communicating reality. The narrator tells us the differences affect how stories are told, and the creative choices media creators make.<\/p>\n<p>&nbsp;<\/p>\n<p>A cut-out of a boy holding colored pencils and a blank canvas appears.<\/p>\n<p>&nbsp;<\/p>\n<p>The canvas depicts the scene of adults and children using computers, watching TV, and listening to the radio as shown previously. The scene shifts to a cut-out of a movie theater showing a movie about that boy with the canvas. Then the scene shows a newspaper, with the same movie theater, and the text around it in a column format. Then a TV screen appears, showing a house, then a boy with a magnifying glass in front of that house.<\/p>\n<p>&nbsp;<\/p>\n<p>The next scene shows a boy with glasses, reading a book, and the content of that book floats around him.<\/p>\n<p>&nbsp;<\/p>\n<p>The scene shifts to a video game screen and controllers, then to a laptop, then to a woman on a tablet, then to a man on top of planet Earth, also using a tablet, then back to a girl walking.<\/p>\n<p>&nbsp;<\/p>\n<p>The items in front of her depict an iPhone, an Android phone, video game controllers, TV, radio, and a magazine. The scene goes back to the &#8216;Media Minute&#8217; clock, followed by the &#8216;Media Minute&#8217; phrase. The words &#8216;Your Assignment&#8217; appear on a green background. The text says, &#8216;Think of a message you want to communicate to a specific audience. Choose the media (or combinations of media) that will help get the best results.&#8217; The scene reverts to the video game.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":2,"menu_order":11,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-616","chapter","type-chapter","status-publish","hentry"],"part":605,"_links":{"self":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/pressbooks\/v2\/chapters\/616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/pressbooks\/v2\/chapters\/616\/revisions"}],"part":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/pressbooks\/v2\/parts\/605"}],"metadata":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/pressbooks\/v2\/chapters\/616\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/wp\/v2\/media?parent=616"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/pressbooks\/v2\/chapter-type?post=616"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/wp\/v2\/contributor?post=616"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploring\/wp-json\/wp\/v2\/license?post=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}