The Disconnection Challenge

The video  begins with the text ‘#DISCONNECTIONCHALLENGE’ in white on a black background.

The video then cuts to a young, light-skinned woman with long brown hair, wearing a pink t-shirt, standing in front of a stone building. She speaks directly to the camera while holding a cell phone. The scene transitions to a whiteboard in a classroom setting, where several young people are writing. Text on the whiteboard reads ‘OUR MEDIA JOURNAL.’ There are various notes and doodles, including a Snapchat logo.

The video cuts back and forth between close-up shots of several younger individuals speaking directly to the camera. The young light-skinned boy wears black glasses, and has medium brown hair. He is wearing a plaid, short sleeve shirt and has a serious expression on his face. Some are wearing headphones, using laptops, or writing on whiteboards. The scenes also include animated flames around one of the young women, collages of meme images, and a black-and-white photo of a family watching television.

One screen displays a white board with the text #7DAYMEDIAFAST.

The video continues with different individuals sharing their experiences. The screens include shots of mobile phones, young women by brick walls or the staircase; the young boy sits at a desk with a computer; views of youth on playgrounds doing acrobatics and gymnastic moves.

One of the young women is shown holding a phone that displays 9:26 in the evening.

A young woman lies on the grass and looks up at the sky.

The young woman with the animated flames and dark brown hair.

The screen has a video of the young man with short brown hair and glasses sitting between a stack of books. Another woman is holding a large cookie to her face.

A photograph of a large building with a Canadian flag is shown with a large green tree in the foreground.

Later segments show some of the younger interviewees speaking in front of laptops, with a ‘Matrix’-style code effect added. The youth speak on their smartphones. Finally, the video culminates with the children sitting on the stairs of a brick building, looking at the floor. They then all stand up and exit the building.