{"id":295,"date":"2024-12-18T15:31:45","date_gmt":"2024-12-18T15:31:45","guid":{"rendered":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/chapter\/alternate-ad-audit\/"},"modified":"2025-03-14T20:25:02","modified_gmt":"2025-03-14T20:25:02","slug":"alternate-ad-audit","status":"publish","type":"chapter","link":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/chapter\/alternate-ad-audit\/","title":{"raw":"Alternate Ad Audit","rendered":"Alternate Ad Audit"},"content":{"raw":"For this assignment, you will focus on <strong>one<\/strong> of the four soft-selling techniques we have discussed in class (product placement, endorsement, identity appeal and [pb_glossary id=\"592\"]satire[\/pb_glossary]).\n\nFirst, find four ads (in any format or medium) that use that technique. (Visit the website <a href=\"https:\/\/www.take-a-screenshot.org\/\">take-a-screenshot.org<\/a> if you need help getting a screenshot of an online ad.)\n\nNext, answer these four questions for <strong>each<\/strong> of those ads:\n\n[h5p id=\"41\"]","rendered":"<p>For this assignment, you will focus on <strong>one<\/strong> of the four soft-selling techniques we have discussed in class (product placement, endorsement, identity appeal and <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_295_592\">satire<\/a>).<\/p>\n<p>First, find four ads (in any format or medium) that use that technique. (Visit the website <a href=\"https:\/\/www.take-a-screenshot.org\/\">take-a-screenshot.org<\/a> if you need help getting a screenshot of an online ad.)<\/p>\n<p>Next, answer these four questions for <strong>each<\/strong> of those ads:<\/p>\n<div id=\"h5p-41\">\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-41\" class=\"h5p-iframe\" data-content-id=\"41\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Alternate Ad Audit\"><\/iframe><\/div>\n<\/div>\n<div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_295_592\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_295_592\"><div tabindex=\"-1\"><p>The use of irony, sarcasm, or other forms of humour to expose or criticize human folly or vice.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><\/div>","protected":false},"author":2,"menu_order":5,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-295","chapter","type-chapter","status-publish","hentry"],"part":286,"_links":{"self":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/wp-json\/pressbooks\/v2\/chapters\/295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":3,"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/wp-json\/pressbooks\/v2\/chapters\/295\/revisions"}],"predecessor-version":[{"id":683,"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/wp-json\/pressbooks\/v2\/chapters\/295\/revisions\/683"}],"part":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/wp-json\/pressbooks\/v2\/parts\/286"}],"metadata":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/wp-json\/pressbooks\/v2\/chapters\/295\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/wp-json\/pressbooks\/v2\/chapter-type?post=295"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/wp-json\/wp\/v2\/contributor?post=295"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudent\/wp-json\/wp\/v2\/license?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}