{"id":140,"date":"2024-12-19T18:16:14","date_gmt":"2024-12-19T18:16:14","guid":{"rendered":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/chapter\/alter-ego\/"},"modified":"2026-03-31T20:36:40","modified_gmt":"2026-03-31T20:36:40","slug":"alter-ego","status":"publish","type":"chapter","link":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/chapter\/alter-ego\/","title":{"raw":"Alter Ego","rendered":"Alter Ego"},"content":{"raw":"\"AWhat does this privacy tool protect you against?<\/strong>\n\nApps and advertisers like to know what YOU like. This helps them show you ads, improve their services and sometimes make money by selling your data. They can do this in many ways: by looking at what ads you click on; by asking you in sneaky ways such as quizzes, surveys or contests; and by the videos you watch.\nHow can you apply Alter Ego privacy tools?\n\n1. Use browsers and websites that let you opt out of getting personalized ads. (A browser is an app or program you use to visit websites, such as Chrome or Firefox.) While you\u2019ll still see advertisements, they won\u2019t be based on what they know about you and there will be limits on how much data about you can be collected.\n\n2. Recognize all of the sneaky ways that companies might try to collect personal data about you \u2013 and know what information you have to give out to do something online, and what you can skip, are all examples of using your Alter Ego privacy tool in real life.\n\nTime to do a little investigation of your own!<\/strong>\n\nGo to My Activity<\/a> and see what it says about what you\u2019ve done, watched and searched with Google products.\n\nClick on Activity Controls on the left side of the page.\u00a0 Scroll down the page. Which activities are being tracked (the blue slider on the right) and which are being paused (the\ngrey slider on the left)? Are there any activities that are being tracked that you would prefer to pause, so that data isn\u2019t collected?","rendered":"

\"AWhat does this privacy tool protect you against?<\/strong><\/p>\n

Apps and advertisers like to know what YOU like. This helps them show you ads, improve their services and sometimes make money by selling your data. They can do this in many ways: by looking at what ads you click on; by asking you in sneaky ways such as quizzes, surveys or contests; and by the videos you watch.
\nHow can you apply Alter Ego privacy tools?<\/p>\n

1. Use browsers and websites that let you opt out of getting personalized ads. (A browser is an app or program you use to visit websites, such as Chrome or Firefox.) While you\u2019ll still see advertisements, they won\u2019t be based on what they know about you and there will be limits on how much data about you can be collected.<\/p>\n

2. Recognize all of the sneaky ways that companies might try to collect personal data about you \u2013 and know what information you have to give out to do something online, and what you can skip, are all examples of using your Alter Ego privacy tool in real life.<\/p>\n

Time to do a little investigation of your own!<\/strong><\/p>\n

Go to My Activity<\/a> and see what it says about what you\u2019ve done, watched and searched with Google products.<\/p>\n

Click on Activity Controls on the left side of the page.\u00a0 Scroll down the page. Which activities are being tracked (the blue slider on the right) and which are being paused (the
\ngrey slider on the left)? Are there any activities that are being tracked that you would prefer to pause, so that data isn\u2019t collected?<\/p>\n","protected":false},"author":2,"menu_order":4,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-140","chapter","type-chapter","status-publish","hentry"],"part":129,"_links":{"self":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/wp-json\/pressbooks\/v2\/chapters\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/wp-json\/pressbooks\/v2\/chapters\/140\/revisions"}],"predecessor-version":[{"id":141,"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/wp-json\/pressbooks\/v2\/chapters\/140\/revisions\/141"}],"part":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/wp-json\/pressbooks\/v2\/parts\/129"}],"metadata":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/wp-json\/pressbooks\/v2\/chapters\/140\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/wp-json\/pressbooks\/v2\/chapter-type?post=140"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/wp-json\/wp\/v2\/contributor?post=140"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/exploringstudentwrdsb\/wp-json\/wp\/v2\/license?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}