{"id":136,"date":"2025-03-21T13:39:34","date_gmt":"2025-03-21T13:39:34","guid":{"rendered":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/chapter\/assessment-rubric-for-diversity-in-media-campaign\/"},"modified":"2025-05-09T17:06:58","modified_gmt":"2025-05-09T17:06:58","slug":"assessment-rubric-for-diversity-in-media-campaign","status":"publish","type":"chapter","link":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/chapter\/assessment-rubric-for-diversity-in-media-campaign\/","title":{"raw":"Assessment Rubric for Diversity in Media Campaign","rendered":"Assessment Rubric for Diversity in Media Campaign"},"content":{"raw":"\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
<\/td>\r\nLevel 1<\/strong><\/td>\r\n\r\n
<\/div>\r\n
Level 2\u00a0<\/strong><\/div><\/td>\r\n
\r\n
<\/div>\r\n
Level 3\u00a0<\/strong><\/div><\/td>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
Level 4\u00a0<\/strong><\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nKnowledge and Understanding\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
Knowledge of content<\/em><\/div>\r\nKnowledge of Media Concepts (e.g., media are constructions, media communicate values and messages, media have social and political implications, tropes, stereotypes)<\/span>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Shows limited knowledge of media concepts<\/span><\/div>\r\n
<\/div><\/td>\r\n
\r\n
Demonstrates some knowledge of media concepts.<\/span><\/div><\/td>\r\n
\r\n
Demonstrates good understanding of media concepts.<\/span><\/div><\/td>\r\n
\r\n
Demonstrates thorough knowledge of media concepts.<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nUnderstanding of content\r\n<\/em>\r\n\r\n<\/div>\r\n<\/div>\r\n \r\n\r\nUnderstanding of Diversity Portrayal Issues <br> (e.g., under-representation, stereotyping, impact on minority groups, impact on societal perceptions)<\/span><\/span>\r\n
\r\n
<\/div>\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
<\/div>\r\nDemonstrates limited understanding of diversity portrayal issues.<\/span>\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
<\/div>\r\nDemonstrates some understanding of diversity portrayal issuess.<\/span>\r\n\r\n<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Demonstrates some understanding of diversity portrayal issues. .<\/span><\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Demonstrates a nuanced and sophisticated understanding of diversity portrayal issues.<\/span><\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nThinking\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nUse of Planning Skills<\/span>\r\n\r\nProposing strategies for addressing under-representation and stereotyping<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Analyzes media for diversity with limited effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Analyzes media for diversity with some effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Analyzes media for diversity with considerable effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Analyzes media for diversity with a high degree of effectiveness.<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
Use of Processing Skills <\/span><\/div>\r\n
<\/div>\r\n
Identifying harmful stereotypes, considering the impact of portrayals on audiences, assessing the effectiveness of industry codes<\/span><\/div><\/td>\r\n
\r\n
Evaluates diversity portrayal practices with limited effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Evaluates diversity portrayal practices with some effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Evaluates diversity portrayal practices with considerable effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Evaluates diversity portrayal practices with a high degree of effectiveness.<\/span><\/div><\/td>\r\n<\/tr>\r\n
Use of Critical\/Creative Thinking Processes\r\n\r\nIentifying characters from various groups, analyzing character roles and portrayals, comparing media representation to real-world demographics\r\n
\u00a0<\/span><\/div><\/td>\r\n
\r\n
Develops solutions for better representation with limited effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Develops solutions for better representation with some effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Develops solutions for better representation with considerable effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Develops solutions for better representation with a high degree of effectiveness.<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nCommunication\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nCommunication for different audiences and purposes in oral, visual, and written forms, including media forms.\u00a0<\/em>\r\n\r\n<\/div>\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n
\r\n\r\nExpressing the importance of representation, explaining the impact of under-representation and stereotyping<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Articulates arguments for diversity with limited effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Articulates arguments for diversity with some effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Articulates arguments for diversity with considerable effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Articulates arguments for diversity with a high degree of effectiveness.<\/span><\/div><\/td>\r\n<\/tr>\r\n
Communication for different audiences and purposes<\/span>\r\n\r\nSelecting appropriate social media platforms, crafting compelling messages and visuals, considering target audiences<\/td>\r\n\r\n
Designs effective media campaigns with limited effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Designs effective media campaigns with some effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Designs effective media campaigns with considerable effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Designs effective media campaigns with a high degree of effectiveness.<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
Use of conventions<\/span><\/div>\r\n
<\/div>\r\n
Using clear and concise language, organizing information logically, presenting evidence to support claims<\/div><\/td>\r\n
\r\n
Presents ideas and findings with limited effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Presents ideas and findings with some effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Presents ideas and findings with considerable effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Presents ideas and findings with a high degree of effectiveness<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nApplication\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nApplication of knowledge and skills in familiar contexts\u00a0<\/em>\r\n\r\n<\/div>\r\n<\/div>\r\n\u00a0<\/span>\r\n\r\nAnalyzing diversity in popular TV shows, movies, and video games\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Applies media literacy skills to real-world media with limited effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Applies media literacy skills to real-world media with some effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Applies media literacy skills to real-world media with considerable effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Applies media literacy skills to real-world media with a high degree of effectiveness.<\/span><\/div><\/td>\r\n<\/tr>\r\n
Transfer of knowledge and skills<\/em>\r\n\r\n\u00a0C<\/span>reating a campaign to address a specific diversity issue, using social media to raise awareness and advocate for change<\/td>\r\n\r\n
Develops social media activism plans with limited effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Develops social media activism plans with some effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Develops social media activism plans with considerable effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Develops social media activism plans with a high degree of effectiveness<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
Making<\/em> connections<\/div>\r\n \r\n\r\nUnderstanding the influence of media on perceptions of diversity, recognizing the importance of media in shaping social attitudes<\/span><\/td>\r\n
\r\n
Makes connections between media and society with limited effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Makes connections between media and society with some effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Makes connections between media and society with considerable effectiveness.<\/span><\/div><\/td>\r\n
\r\n
Makes connections between media and society with a high degree of effectiveness<\/span><\/div><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>","rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nLevel 1<\/strong><\/td>\n\n
<\/div>\n
Level 2\u00a0<\/strong><\/div>\n<\/td>\n
\n
<\/div>\n
Level 3\u00a0<\/strong><\/div>\n<\/td>\n
\n
<\/div>\n
<\/div>\n
Level 4\u00a0<\/strong><\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Knowledge and Understanding\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
Knowledge of content<\/em><\/div>\n

Knowledge of Media Concepts (e.g., media are constructions, media communicate values and messages, media have social and political implications, tropes, stereotypes)<\/span><\/p>\n

\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Shows limited knowledge of media concepts<\/span><\/div>\n
<\/div>\n<\/td>\n
\n
Demonstrates some knowledge of media concepts.<\/span><\/div>\n<\/td>\n
\n
Demonstrates good understanding of media concepts.<\/span><\/div>\n<\/td>\n
\n
Demonstrates thorough knowledge of media concepts.<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
<\/div>\n
\n
\n

Understanding of content
\n<\/em><\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

Understanding of Diversity Portrayal Issues <br> (e.g., under-representation, stereotyping, impact on minority groups, impact on societal perceptions)<\/span><\/span><\/p>\n

\n
<\/div>\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n

Demonstrates limited understanding of diversity portrayal issues.<\/span><\/p>\n

<\/div>\n
<\/div>\n
\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
\n
<\/div>\n

Demonstrates some understanding of diversity portrayal issuess.<\/span><\/p>\n<\/div>\n

<\/div>\n
\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Demonstrates some understanding of diversity portrayal issues. .<\/span><\/div>\n
<\/div>\n
\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Demonstrates a nuanced and sophisticated understanding of diversity portrayal issues.<\/span><\/div>\n
\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

\n
<\/div>\n
\n
\n

Thinking\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Use of Planning Skills<\/span><\/p>\n

Proposing strategies for addressing under-representation and stereotyping<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Analyzes media for diversity with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Analyzes media for diversity with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Analyzes media for diversity with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Analyzes media for diversity with a high degree of effectiveness.<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
Use of Processing Skills <\/span><\/div>\n
<\/div>\n
Identifying harmful stereotypes, considering the impact of portrayals on audiences, assessing the effectiveness of industry codes<\/span><\/div>\n<\/td>\n
\n
Evaluates diversity portrayal practices with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Evaluates diversity portrayal practices with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Evaluates diversity portrayal practices with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Evaluates diversity portrayal practices with a high degree of effectiveness.<\/span><\/div>\n<\/td>\n<\/tr>\n
Use of Critical\/Creative Thinking Processes<\/p>\n

Ientifying characters from various groups, analyzing character roles and portrayals, comparing media representation to real-world demographics<\/p>\n

\u00a0<\/span><\/div>\n<\/td>\n
\n
Develops solutions for better representation with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Develops solutions for better representation with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Develops solutions for better representation with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Develops solutions for better representation with a high degree of effectiveness.<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Communication\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Communication for different audiences and purposes in oral, visual, and written forms, including media forms.\u00a0<\/em><\/p>\n<\/div>\n

\n

 <\/p>\n<\/div>\n

\n

Expressing the importance of representation, explaining the impact of under-representation and stereotyping<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Articulates arguments for diversity with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Articulates arguments for diversity with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Articulates arguments for diversity with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Articulates arguments for diversity with a high degree of effectiveness.<\/span><\/div>\n<\/td>\n<\/tr>\n
Communication for different audiences and purposes<\/span><\/p>\n

Selecting appropriate social media platforms, crafting compelling messages and visuals, considering target audiences<\/td>\n

\n
Designs effective media campaigns with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Designs effective media campaigns with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Designs effective media campaigns with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Designs effective media campaigns with a high degree of effectiveness.<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
Use of conventions<\/span><\/div>\n
<\/div>\n
Using clear and concise language, organizing information logically, presenting evidence to support claims<\/div>\n<\/td>\n
\n
Presents ideas and findings with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Presents ideas and findings with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Presents ideas and findings with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Presents ideas and findings with a high degree of effectiveness<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Application\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Application of knowledge and skills in familiar contexts\u00a0<\/em><\/p>\n<\/div>\n<\/div>\n

\u00a0<\/span><\/p>\n

Analyzing diversity in popular TV shows, movies, and video games<\/p>\n

\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Applies media literacy skills to real-world media with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Applies media literacy skills to real-world media with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Applies media literacy skills to real-world media with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Applies media literacy skills to real-world media with a high degree of effectiveness.<\/span><\/div>\n<\/td>\n<\/tr>\n
Transfer of knowledge and skills<\/em><\/p>\n

\u00a0C<\/span>reating a campaign to address a specific diversity issue, using social media to raise awareness and advocate for change<\/td>\n

\n
Develops social media activism plans with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Develops social media activism plans with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Develops social media activism plans with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Develops social media activism plans with a high degree of effectiveness<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
Making<\/em> connections<\/div>\n

 <\/p>\n

Understanding the influence of media on perceptions of diversity, recognizing the importance of media in shaping social attitudes<\/span><\/td>\n

\n
Makes connections between media and society with limited effectiveness.<\/span><\/div>\n<\/td>\n
\n
Makes connections between media and society with some effectiveness.<\/span><\/div>\n<\/td>\n
\n
Makes connections between media and society with considerable effectiveness.<\/span><\/div>\n<\/td>\n
\n
Makes connections between media and society with a high degree of effectiveness<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"author":2,"menu_order":5,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-136","chapter","type-chapter","status-publish","hentry"],"part":131,"_links":{"self":[{"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/chapters\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/chapters\/136\/revisions"}],"predecessor-version":[{"id":698,"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/chapters\/136\/revisions\/698"}],"part":[{"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/parts\/131"}],"metadata":[{"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/chapters\/136\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/chapter-type?post=136"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/wp\/v2\/contributor?post=136"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/wp\/v2\/license?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}