{"id":167,"date":"2025-03-21T13:39:35","date_gmt":"2025-03-21T13:39:35","guid":{"rendered":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/chapter\/assessment-rubric-for-remixed-ad\/"},"modified":"2025-05-09T17:15:31","modified_gmt":"2025-05-09T17:15:31","slug":"assessment-rubric-for-remixed-ad","status":"publish","type":"chapter","link":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/chapter\/assessment-rubric-for-remixed-ad\/","title":{"raw":"Assessment Rubric for Remixed Ad","rendered":"Assessment Rubric for Remixed Ad"},"content":{"raw":"\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
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\r\n\r\nLevel 1\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
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\r\n\r\nLevel 2\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
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\r\n\r\nLevel 3\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
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\r\n\r\nLevel 4\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nKnowledge and Understanding\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nKnowledge of content<\/em>\r\n\r\n<\/div>\r\n<\/div>\r\n
\r\n
<\/div>\r\n
Advertising techniques, gender stereotypes, media messages<\/span><\/div>\r\n<\/div>\r\n
<\/div>\r\n\u00a0<\/span><\/span>\r\n\r\n \r\n
\r\n
<\/div>\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
<\/div>\r\n
Demonstrates limited knowledge of advertising techniques and gender stereotypes.<\/span><\/div>\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
Demonstrates some knowledge of advertising techniques and gender stereotypes but may struggle to identify them in ads.<\/span><\/div>\r\n
<\/div>\r\n<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Demonstrates considerable knowledge of advertising techniques and gender stereotypes and can identify them in various ads.<\/span><\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Demonstrates thorough knowledge of advertising techniques and gender stereotypes, providing insightful analysis of their use in media.<\/span><\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nUnderstanding of content\r\n<\/em>\r\n\r\n<\/div>\r\n<\/div>\r\n \r\n\r\nImpact of gender stereotypes in advertising; ethical considerations in remixing<\/span><\/span>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
<\/div>\r\nShows limited understanding of the impact of gender stereotypes in advertising.<\/span>\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
<\/div>\r\nDemonstrates some understanding of the impact of gender stereotypes but explanations may be superficial.<\/span>\r\n\r\n<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Shows a good understanding of the impact of gender stereotypes and remixing techniques, connecting them to the analysis of ads and remixing.<\/span><\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
Demonstrates a thorough and nuanced understanding of the impact of gender stereotypes and remixing techniques, critically evaluating their presence in advertising and remixing practices.<\/span><\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nThinking\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n
\r\n\r\nPlanning and organizing\r\n<\/span>\r\n\r\nSelecting an appropriate ad, identifying gendered elements, planning the remix<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n
The selection of the ad and identification of gendered elements show limited planning. The remix lacks a clear direction.<\/span><\/div>\r\n\u00a0<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n
\r\n
Planning and research show some effort, but the choice of ad or the identification of gendered elements could be more strategic.<\/span><\/div>\r\n
<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nThe planning process is evident in the thoughtful selection of the ad and the clear identification of gendered elements. The remix demonstrates purposeful choices.<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
<\/div>\r\n
<\/div>\r\n
\r\n
\r\n\r\nThe planning and research are exemplary, resulting in a strategic choice of ad, insightful identification of gendered elements, and a sophisticated remix plan.<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
Use of processing skills\r\n\r\nAnalyzing the messages conveyed by the ad, evaluating the effectiveness of the remix<\/span>\r\n
\u00a0<\/span><\/div><\/td>\r\n
\r\n
\r\n
The analysis of the ad's message and evaluation of the remix are superficial and lack critical thinking.<\/span><\/div>\r\n<\/div><\/td>\r\n
\r\n
Analysis of the ad's message and the effectiveness of the remix demonstrate some critical thinking, but insights could be more developed.<\/span><\/div><\/td>\r\n
\r\n
The analysis of the ad's message is insightful, and the evaluation of the remix demonstrates strong critical thinking skills.<\/span><\/div><\/td>\r\n
\r\n
The analysis of the ad's message is exceptionally insightful, connecting to broader societal contexts. The evaluation of the remix is thorough and demonstrates sophisticated critical thinking.<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
Use of creative thinking processes\u00a0 <\/span>\r\n<\/span><\/div>\r\n
<\/div>\r\n
Considering alternative interpretations, exploring creative solutions for the remix<\/span><\/div><\/td>\r\n
\r\n
\r\n
\r\n
The remix lacks creativity and fails to explore alternative interpretations or solutions.<\/span><\/div>\r\n
<\/div>\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
The remix shows some creativity, but alternative interpretations or solutions are not fully explored.<\/span><\/div><\/td>\r\n
\r\n
\r\n
The remix is creative and explores alternative interpretations or solutions effectively.<\/span><\/div>\r\n<\/div><\/td>\r\n
\r\n
The remix is highly creative, demonstrating originality and thoughtful exploration of diverse perspectives and solutions.<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nCommunication\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nCommunication for different audiences and purposes in oral, visual, and written forms, including media forms.\u00a0<\/em>\r\n\r\n<\/div>\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n
\r\n\r\nExpression and organization of ideas and information<\/span>\r\n<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
The analysis of the ad and the presentation of the remix are disorganized and lack clarity and coherence.<\/span><\/div><\/td>\r\n
\r\n
The analysis and presentation demonstrate some organization, but the communication could be clearer and more engaging.<\/span><\/div><\/td>\r\n
\r\n
The analysis of the ad and the presentation of the remix are well-organized and clearly communicate the ideas and processes involved.<\/span><\/div><\/td>\r\n
\r\n
The analysis and presentation are exceptionally clear, engaging, and demonstrate sophisticated communication skills, effectively conveying the complexity of the topic and the creative process.<\/span><\/div><\/td>\r\n<\/tr>\r\n
Communication for different audiences and purposes<\/span><\/td>\r\n\r\n
\r\n
The remix does not consider the target audience and lacks a clear communication purpose.<\/span><\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The remix demonstrates some awareness of the target audience and purpose, but communication choices could be more effective.<\/span><\/div>\r\n<\/div><\/td>\r\n
\r\n
The remix effectively communicates its message to the intended audience, demonstrating an understanding of how to adapt the message and style.<\/span><\/div><\/td>\r\n
\r\n
The remix masterfully adapts its message and style for different target audiences, demonstrating a sophisticated understanding of communication strategies.<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
Use of conventions<\/span><\/div><\/td>\r\n
\r\n
\r\n
The written analysis demonstrates limited use of appropriate terminology and contains errors in grammar and mechanics.<\/span><\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The written analysis shows some effort to use correct terminology, but there may be errors in grammar and mechanics.<\/span><\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The written analysis uses appropriate terminology effectively and demonstrates good control of grammar and mechanics.<\/span><\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The written analysis demonstrates a sophisticated command of language and terminology, effectively conveying complex ideas with precision and clarity.<\/span><\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nApplication\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n
\r\n
<\/div>\r\n
\r\n
\r\n\r\nApplication of knowledge and skills in familiar contexts\u00a0<\/em>\r\n\r\nUsing advertising analysis and remixing techniques to create a new ad<\/span>\r\n\r\n<\/div>\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n
\r\n\r\n \r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The remix demonstrates limited application of advertising analysis and remixing techniques.<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
\r\n
The remix applies some advertising analysis and remixing techniques but could be more effective.<\/span><\/div>\r\n
<\/div>\r\n<\/div><\/td>\r\n
\r\n
The remix successfully applies knowledge and skills of advertising analysis and remixing to create a well-crafted new ad.<\/span><\/div><\/td>\r\n
\r\n
The remix demonstrates a sophisticated application of advertising analysis and remixing techniques, resulting in a highly effective and insightful new ad.<\/span><\/div><\/td>\r\n<\/tr>\r\n
Transfer of knowledge and skills<\/em>\r\n\r\nAdapting the remix for different media platforms or formats<\/span>\r\n
\u00a0<\/em><\/div><\/td>\r\n
\r\n
The remix lacks adaptability and is not suitable for different media platforms or formats.<\/span><\/div><\/td>\r\n
\r\n
The remix shows some adaptability but could be more effectively adapted for other platforms or formats.<\/span><\/div><\/td>\r\n
\r\n
The remix can be successfully adapted for different media platforms or formats.<\/span><\/div><\/td>\r\n
\r\n
The remix demonstrates a high degree of adaptability, seamlessly transitioning between different media platforms and formats while retaining its effectiveness.<\/span><\/div><\/td>\r\n<\/tr>\r\n
\r\n
Making<\/em> connections<\/div>\r\n
<\/div>\r\n
Connecting the ad analysis and remix to broader social issues related to gender and media representation<\/span><\/div><\/td>\r\n
\r\n
The project demonstrates limited ability to connect the ad analysis and remix to broader social issues.<\/span><\/div><\/td>\r\n
\r\n
The project makes some connections to broader social issues but could explore them more deeply.<\/span><\/div><\/td>\r\n
\r\n
The project effectively connects the ad analysis and remix to relevant social issues related to gender and media.<\/span><\/div><\/td>\r\n
\r\n
The project makes insightful connections to broader social issues, demonstrating a sophisticated understanding of the complex interplay between advertising, gender and media.<\/span><\/div><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>","rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\n\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 1\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 2\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 3\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n
\n

Level 4\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

\n
<\/div>\n
\n
\n

Knowledge and Understanding\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
<\/div>\n
\n
\n

Knowledge of content<\/em><\/p>\n<\/div>\n<\/div>\n

\n
<\/div>\n
Advertising techniques, gender stereotypes, media messages<\/span><\/div>\n<\/div>\n
<\/div>\n

\u00a0<\/span><\/span><\/p>\n

 <\/p>\n

\n
<\/div>\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
Demonstrates limited knowledge of advertising techniques and gender stereotypes.<\/span><\/div>\n
<\/div>\n
<\/div>\n
\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
\n
Demonstrates some knowledge of advertising techniques and gender stereotypes but may struggle to identify them in ads.<\/span><\/div>\n
<\/div>\n<\/div>\n
<\/div>\n
\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Demonstrates considerable knowledge of advertising techniques and gender stereotypes and can identify them in various ads.<\/span><\/div>\n
<\/div>\n
\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Demonstrates thorough knowledge of advertising techniques and gender stereotypes, providing insightful analysis of their use in media.<\/span><\/div>\n
<\/div>\n
\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

\n
<\/div>\n
<\/div>\n
\n
\n

Understanding of content
\n<\/em><\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

Impact of gender stereotypes in advertising; ethical considerations in remixing<\/span><\/span><\/p>\n

\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n

Shows limited understanding of the impact of gender stereotypes in advertising.<\/span><\/p>\n

<\/div>\n
<\/div>\n
\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
\n
<\/div>\n

Demonstrates some understanding of the impact of gender stereotypes but explanations may be superficial.<\/span><\/p>\n<\/div>\n

<\/div>\n
\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Shows a good understanding of the impact of gender stereotypes and remixing techniques, connecting them to the analysis of ads and remixing.<\/span><\/div>\n
<\/div>\n
\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
Demonstrates a thorough and nuanced understanding of the impact of gender stereotypes and remixing techniques, critically evaluating their presence in advertising and remixing practices.<\/span><\/div>\n
<\/div>\n
\n
\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

\n
<\/div>\n
\n
\n

Thinking\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

 <\/p>\n<\/div>\n

\n

Planning and organizing
\n<\/span><\/p>\n

Selecting an appropriate ad, identifying gendered elements, planning the remix<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
\n
\n
The selection of the ad and identification of gendered elements show limited planning. The remix lacks a clear direction.<\/span><\/div>\n

\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
\n
\n
\n
Planning and research show some effort, but the choice of ad or the identification of gendered elements could be more strategic.<\/span><\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n
\n
<\/div>\n
<\/div>\n
\n
\n

The planning process is evident in the thoughtful selection of the ad and the clear identification of gendered elements. The remix demonstrates purposeful choices.<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
<\/div>\n
<\/div>\n
\n
\n

The planning and research are exemplary, resulting in a strategic choice of ad, insightful identification of gendered elements, and a sophisticated remix plan.<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

Use of processing skills<\/p>\n

Analyzing the messages conveyed by the ad, evaluating the effectiveness of the remix<\/span><\/p>\n

\u00a0<\/span><\/div>\n<\/td>\n
\n
\n
The analysis of the ad’s message and evaluation of the remix are superficial and lack critical thinking.<\/span><\/div>\n<\/div>\n<\/td>\n
\n
Analysis of the ad’s message and the effectiveness of the remix demonstrate some critical thinking, but insights could be more developed.<\/span><\/div>\n<\/td>\n
\n
The analysis of the ad’s message is insightful, and the evaluation of the remix demonstrates strong critical thinking skills.<\/span><\/div>\n<\/td>\n
\n
The analysis of the ad’s message is exceptionally insightful, connecting to broader societal contexts. The evaluation of the remix is thorough and demonstrates sophisticated critical thinking.<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
Use of creative thinking processes\u00a0 <\/span>
\n<\/span><\/div>\n
<\/div>\n
Considering alternative interpretations, exploring creative solutions for the remix<\/span><\/div>\n<\/td>\n
\n
\n
\n
The remix lacks creativity and fails to explore alternative interpretations or solutions.<\/span><\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/td>\n
\n
The remix shows some creativity, but alternative interpretations or solutions are not fully explored.<\/span><\/div>\n<\/td>\n
\n
\n
The remix is creative and explores alternative interpretations or solutions effectively.<\/span><\/div>\n<\/div>\n<\/td>\n
\n
The remix is highly creative, demonstrating originality and thoughtful exploration of diverse perspectives and solutions.<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Communication\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Communication for different audiences and purposes in oral, visual, and written forms, including media forms.\u00a0<\/em><\/p>\n<\/div>\n

\n

 <\/p>\n<\/div>\n

\n

Expression and organization of ideas and information<\/span>
\n<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
The analysis of the ad and the presentation of the remix are disorganized and lack clarity and coherence.<\/span><\/div>\n<\/td>\n
\n
The analysis and presentation demonstrate some organization, but the communication could be clearer and more engaging.<\/span><\/div>\n<\/td>\n
\n
The analysis of the ad and the presentation of the remix are well-organized and clearly communicate the ideas and processes involved.<\/span><\/div>\n<\/td>\n
\n
The analysis and presentation are exceptionally clear, engaging, and demonstrate sophisticated communication skills, effectively conveying the complexity of the topic and the creative process.<\/span><\/div>\n<\/td>\n<\/tr>\n
Communication for different audiences and purposes<\/span><\/td>\n\n
\n
The remix does not consider the target audience and lacks a clear communication purpose.<\/span><\/div>\n<\/div>\n<\/td>\n
\n
\n
The remix demonstrates some awareness of the target audience and purpose, but communication choices could be more effective.<\/span><\/div>\n<\/div>\n<\/td>\n
\n
The remix effectively communicates its message to the intended audience, demonstrating an understanding of how to adapt the message and style.<\/span><\/div>\n<\/td>\n
\n
The remix masterfully adapts its message and style for different target audiences, demonstrating a sophisticated understanding of communication strategies.<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
Use of conventions<\/span><\/div>\n<\/td>\n
\n
\n
The written analysis demonstrates limited use of appropriate terminology and contains errors in grammar and mechanics.<\/span><\/div>\n<\/div>\n<\/td>\n
\n
\n
The written analysis shows some effort to use correct terminology, but there may be errors in grammar and mechanics.<\/span><\/div>\n<\/div>\n<\/td>\n
\n
\n
The written analysis uses appropriate terminology effectively and demonstrates good control of grammar and mechanics.<\/span><\/div>\n<\/div>\n<\/td>\n
\n
\n
The written analysis demonstrates a sophisticated command of language and terminology, effectively conveying complex ideas with precision and clarity.<\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Application\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
\n
<\/div>\n
\n
\n

Application of knowledge and skills in familiar contexts\u00a0<\/em><\/p>\n

Using advertising analysis and remixing techniques to create a new ad<\/span><\/p>\n<\/div>\n

\n

 <\/p>\n<\/div>\n

\n

 <\/p>\n<\/div>\n<\/div>\n<\/td>\n

\n
\n
The remix demonstrates limited application of advertising analysis and remixing techniques.<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
\n
The remix applies some advertising analysis and remixing techniques but could be more effective.<\/span><\/div>\n
<\/div>\n<\/div>\n<\/td>\n
\n
The remix successfully applies knowledge and skills of advertising analysis and remixing to create a well-crafted new ad.<\/span><\/div>\n<\/td>\n
\n
The remix demonstrates a sophisticated application of advertising analysis and remixing techniques, resulting in a highly effective and insightful new ad.<\/span><\/div>\n<\/td>\n<\/tr>\n
Transfer of knowledge and skills<\/em><\/p>\n

Adapting the remix for different media platforms or formats<\/span><\/p>\n

\u00a0<\/em><\/div>\n<\/td>\n
\n
The remix lacks adaptability and is not suitable for different media platforms or formats.<\/span><\/div>\n<\/td>\n
\n
The remix shows some adaptability but could be more effectively adapted for other platforms or formats.<\/span><\/div>\n<\/td>\n
\n
The remix can be successfully adapted for different media platforms or formats.<\/span><\/div>\n<\/td>\n
\n
The remix demonstrates a high degree of adaptability, seamlessly transitioning between different media platforms and formats while retaining its effectiveness.<\/span><\/div>\n<\/td>\n<\/tr>\n
\n
Making<\/em> connections<\/div>\n
<\/div>\n
Connecting the ad analysis and remix to broader social issues related to gender and media representation<\/span><\/div>\n<\/td>\n
\n
The project demonstrates limited ability to connect the ad analysis and remix to broader social issues.<\/span><\/div>\n<\/td>\n
\n
The project makes some connections to broader social issues but could explore them more deeply.<\/span><\/div>\n<\/td>\n
\n
The project effectively connects the ad analysis and remix to relevant social issues related to gender and media.<\/span><\/div>\n<\/td>\n
\n
The project makes insightful connections to broader social issues, demonstrating a sophisticated understanding of the complex interplay between advertising, gender and media.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"author":2,"menu_order":7,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-167","chapter","type-chapter","status-publish","hentry"],"part":160,"_links":{"self":[{"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/chapters\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/chapters\/167\/revisions"}],"predecessor-version":[{"id":701,"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/chapters\/167\/revisions\/701"}],"part":[{"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/parts\/160"}],"metadata":[{"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/chapters\/167\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/wp\/v2\/media?parent=167"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/pressbooks\/v2\/chapter-type?post=167"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/wp\/v2\/contributor?post=167"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/wp-json\/wp\/v2\/license?post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}