{"id":47,"date":"2025-03-21T13:39:30","date_gmt":"2025-03-21T13:39:30","guid":{"rendered":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/front-matter\/online-marketing-protecting-your-privacy\/"},"modified":"2025-07-29T21:27:31","modified_gmt":"2025-07-29T21:27:31","slug":"online-marketing-protecting-your-privacy","status":"publish","type":"front-matter","link":"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/front-matter\/online-marketing-protecting-your-privacy\/","title":{"raw":"Lesson: Online Marketing: Protecting Your Privacy","rendered":"Lesson: Online Marketing: Protecting Your Privacy"},"content":{"raw":"This lesson introduces students to the ways in which commercial apps and websites collect personal information from kids and to the issues surrounding children and privacy on the Internet. Students begin by considering how comfortable they would be with people knowing various things about them, and then watch and discuss a video which explains how targeted advertising works. They then explore the idea of targeted advertising through a class exercise in which Prince Charming tries to target Cinderella with an ad for glass slippers, and then analyze how their own personal information might be used to target them with ads.\r\n\r\nIn the second part of the lesson, students are introduced to privacy policies and how they are rated by the website Terms of Service, Didn\u2019t Read. They read and analyze the site\u2019s rating for a popular app and then learn ways to limit data collection.<span class=\"ng-star-inserted\" data-start-index=\"0\">\u00a0<\/span>\r\n\r\n<strong>Grade range: 9\r\n<\/strong>\r\n\r\n<strong><a href=\"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/chapter\/what-would-people-think-about-you-if-they-knew-2\/\">Teacher Material<\/a><\/strong>\r\n\r\n<strong><a href=\"https:\/\/textbook.mediasmarts.ca\/navigatingstudent\/chapter\/what-would-people-think-about-you-if-they-knew\/\">Student Material<\/a><\/strong>\r\n\r\n<strong>Time Frame<\/strong>\r\n<table border=\"0\">\r\n<tbody>\r\n<tr>\r\n<td><\/td>\r\n<td><strong>One class period (75 minutes)<\/strong><\/td>\r\n<td><strong>Two or three class periods (150-225 minutes)<\/strong><\/td>\r\n<td><strong>Extended Unit\r\n<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Activities<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\nWhat Would People Think if They Knew...\r\n\r\nHow Targeted Advertising Works\r\n\r\nFinding Cinderella\r\n\r\nThe Target is You!\r\n\r\n&nbsp;\r\n\r\n&nbsp;<\/td>\r\n<td>&nbsp;\r\n\r\nWhat Would People Think if They Knew...\r\n\r\nHow Targeted Advertising Works\r\n\r\nFinding Cinderella\r\n\r\nThe Target is You!\r\n\r\nGrading Privacy Policies\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;<\/td>\r\n<td>What Would People Think if They Knew...\r\n\r\nHow Targeted Advertising Works\r\n\r\nFinding Cinderella\r\n\r\nThe Target is You!\r\n\r\nGrading Privacy Policies\r\n\r\nPrivacy Audit\r\n\r\nProtecting Your Privacy<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<strong>\u00a0<\/strong>\r\n\r\n<strong>Preparation:<\/strong>\r\n<ul>\r\n \t<li>Make sure that you are able to show the embedded videos or that students are able to access the links.<\/li>\r\n \t<li>Make sure that students are able to access the interactive activities.<\/li>\r\n \t<li>If you have plan to have students create Digital Stories for the assessment activity, ensure they can access the <a href=\"https:\/\/digitalstorymaker-app.mediasmarts.ca\/en\/login\">Digital Story tool<\/a>.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\nA <a href=\"https:\/\/mediasmarts.ca\/lessonplan\/online-marketing-kids-protecting-your-privacy-lesson\">printable version of this lesson<\/a> is available on the MediaSmarts website.\r\n\r\n&nbsp;\r\n<div class=\"textbox textbox--learning-objectives\"><header class=\"textbox__header\">\r\n<p class=\"textbox__title\">Learning Outcomes<\/p>\r\n\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n\r\n<em>Big ideas\/key concepts<\/em>: Students will understand that\u2026\r\n\r\nMedia have commercial considerations:\r\n<ul>\r\n \t<li>Personal information is valuable to the companies that own apps and websites<\/li>\r\n<\/ul>\r\nDigital media have unanticipated audiences:\r\n<ul>\r\n \t<li>You may be giving away more of your personal information than you are aware of when using apps<\/li>\r\n<\/ul>\r\nDigital media experiences are shaped by the tools we use:\r\n<ul>\r\n \t<li>Features and defaults of apps\u2019 design and interface can lead us to share more than we otherwise would.<\/li>\r\n<\/ul>\r\n<em>Key questions<\/em>:\r\n<ul>\r\n \t<li>How does targeted advertising work?<\/li>\r\n \t<li>Why do apps and websites collect personal data?<\/li>\r\n \t<li>What do privacy policies mean?<\/li>\r\n \t<li>How can we control how our data is collected and used?<\/li>\r\n<\/ul>\r\nCommon misunderstandings to correct: The presence of a privacy policy does not mean that a service does not collect data, it only lays out how the service may collect and use your data\r\n\r\n<em>Essential knowledge:<\/em> Students will know\u2026\r\n<ul>\r\n \t<li>Privacy &amp; security:\r\n<ul>\r\n \t<li>How personal information is used an ad targeting<\/li>\r\n \t<li>Some possible impacts of data collection<\/li>\r\n \t<li>What privacy policies are<\/li>\r\n \t<li>Technical measures to limit data collection, including where and how to turn off ad targeting and tracking on popular apps<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Consumer awareness:\r\n<ul>\r\n \t<li>How apps and other online platforms make money<\/li>\r\n \t<li>How and why online platforms use targeted advertising<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Key vocabulary: [pb_glossary id=\"282\"]Data[\/pb_glossary], [pb_glossary id=\"552\"]targeted advertising[\/pb_glossary], [pb_glossary id=\"553\"]privacy policy [\/pb_glossary], [pb_glossary id=\"290\"]public service ad[\/pb_glossary]<\/li>\r\n<\/ul>\r\n<em>Performance tasks<\/em>: Students will be able to\u2026\r\n<ul>\r\n \t<li><em>Use: <\/em>Identify how advertisers might target them using their personal information<\/li>\r\n \t<li><em>Understand: <\/em>Evaluate a privacy policy<\/li>\r\n \t<li><em>Access: <\/em>Take steps to limit data collection when using apps and websites<\/li>\r\n<\/ul>\r\n<strong>Student-friendly outcomes:<\/strong>\r\n<ul>\r\n \t<li>We will learn how personal information is used for targeted advertising, what privacy policies mean, and how apps and websites make money by collecting our data.<\/li>\r\n \t<li>We will think about how targeted ads work, why companies collect our data, and how we can control what information is shared.<\/li>\r\n \t<li>We will identify how advertisers target us, evaluate privacy policies, and practice steps to limit data collection and ad tracking on apps and websites.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<div class=\"textbox textbox--key-takeaways\"><header class=\"textbox__header\">\r\n<p class=\"textbox__title\"><strong>Curriculum\u00a0 Connections<\/strong><\/p>\r\n\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<div class=\"textbox__content\">\r\n\r\n<strong>Strand A: Literacy Connections and Applications<\/strong>\r\n\r\n<strong>A1. Transferable Skills\r\n<\/strong>\r\n\r\nA.2 Student Agency and Engagement\r\n\r\nevaluate and explain how transferable skills help them to express their voice, be engaged in their learning, and implement a plan to develop their capabilities and potential\r\n\r\n<strong>A2. Digital Media Literacy<\/strong>\r\n\r\nA2.1 Digital Citizenship\r\n\r\nevaluate and explain their rights and responsibilities when interacting online with appropriate permission, and make decisions that contribute positively to the development of their digital identity and those of their communities\r\n\r\nA2.2 Online Safety, Well-Being, and Etiquette\r\n\r\ndemonstrate an understanding of how to navigate online environments safely, manage their privacy, personal data, and security, and interact in a way that supports their well-being and that of others, including seeking appropriate permission\r\n\r\nA2.4 Forms, Conventions, and Techniques\r\n\r\nevaluate the use of the various forms, conventions, and techniques of digital and media texts, consider the impact on the audience, and apply this understanding when analyzing and creating texts\r\n\r\nA2.6 Innovation and Design\r\n\r\nselect and use appropriate digital and media tools to support the design process and address authentic, relevant, real-world problems by developing and proposing innovative solutions\r\n\r\n&nbsp;\r\n\r\n<strong>Strand C: Comprehension: Understanding and Responding to Texts<\/strong>\r\n\r\n<strong>C1. Knowledge About Texts\r\n<\/strong>\r\n\r\nC1.3 Text Patterns and Features\r\n\r\ncompare the text patterns, such as compare and contrast in an expository essay, and text features, such as footnotes and copyright information, associated with different text forms, including cultural texts, and evaluate their importance in helping readers, listeners, and viewers understand the meaning\r\n\r\nC2. Comprehension Strategies<strong>\r\n<\/strong>\r\n\r\nC2.1 Prereading: Activating Prior Knowledge\r\n\r\nidentify and explain prior knowledge from various sources, including personal experiences and learning in other subject areas, that they can use to make connections and understand new texts\r\n\r\nC2.2 Prereading: Identifying the Purpose for Reading, Listening, and Viewing\r\n\r\nidentify a variety of purposes for engaging with texts, select texts from diverse creators that are suitable for the purposes, and explain why the selections are appropriate\r\n\r\nC2.5 Monitoring ofUnderstanding: Making Connections\r\n\r\nconnect, compare, and contrast the ideas expressed in texts and their knowledges and lived experiences, the ideas in other texts, and the world around them\r\n\r\nC2.6 Summarizing: Identifying Relevant information and Drawing Conclusions\r\n\r\nsummarize and synthesize the important ideas and supporting details in complex texts, and draw effective conclusions\r\n\r\nC2.7 Reflecting on Learning\r\n\r\nexplain and compare how various strategies, such as visualizing, making predictions, summarizing, and connecting to their experiences, have helped them comprehend various texts, and set goals for future improvement\r\n\r\n<strong>C3. Critical Thinking in Literacy\r\n<\/strong>\r\n\r\nC3.2 Making Inferences\r\n\r\nmake local and global inferences, using explicit and implicit evidence, to explain and support their interpretations about various complex texts\r\n\r\nC3.3 Analyzing Texts\r\n\r\nanalyze complex texts, including literary and informational texts, by assessing the credibility, reliability, and significance of information and formulating conclusions\r\n\r\nC3.8 Reflecting on Learning\r\n\r\nassess the effectiveness of the critical thinking skills they used when analyzing and evaluating various texts, and set goals to improve their use\r\n\r\n&nbsp;\r\n\r\n<strong>Strand D: Composition (Expressing Ideas and Creating Texts)\r\n<\/strong>\r\n\r\n<strong>D1 Developing Ideas and Organizing Content<\/strong>\r\n\r\nD1.2 Developing Ideas\r\n\r\ngenerate and develop ideas and details about challenging topics, such as topics related to diversity, equity, and inclusion and to other subject areas, using a variety of strategies, and drawing on various resources, including their own lived experiences\r\n\r\nD1.3 Research\r\n\r\ngather and synthesize information and content relevant to a topic, using a variety of textual sources and appropriate strategies; evaluate the currency, quality, bias, and accuracy of information; verify the reliability of sources; and check copyright and cite the sources for all content created by others\r\n\r\nD1.4 Organizing Content\r\n\r\nclassify and sequence ideas and collected information, selecting effective strategies and tools, and identify and organize relevant content, evaluating the choices of text form, genre, and medium, and considering alternatives\r\n\r\n<strong>D2 Creating Texts\r\n<\/strong>\r\n\r\nD2.1 Producing Drafts\r\n\r\ndraft complex texts of various forms and genres, including narrative, persuasive, expository, and informational texts, citing sources, and use a variety of appropriate media, tools, and strategies to transform information and communicate ideas\r\n\r\nD2.4 Point of View and Perspective\r\n\r\nexplain the explicit and implicit points of view, perspectives, and bias conveyed in their texts, evaluate how various audiences might respond, and suggest ways to acknowledge other perspectives\r\n\r\n<strong>D3 Publishing, Presenting and Reflecting<\/strong>\r\n\r\nD3.1 Producing Final Texts\r\n\r\nproduce final texts using appropriate techniques and tools, including digital design and production tools, to achieve the intended effect\r\n\r\nD3.3 Reflecting on Learning\r\n\r\nevaluate the strategies and tools they found helpful when publishing and presenting texts, reflect on what they learned at each stage of the creative process, analyze how their texts address various topics, and suggest steps for future improvement as a text creator\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n\r\n&nbsp;","rendered":"<p>This lesson introduces students to the ways in which commercial apps and websites collect personal information from kids and to the issues surrounding children and privacy on the Internet. Students begin by considering how comfortable they would be with people knowing various things about them, and then watch and discuss a video which explains how targeted advertising works. They then explore the idea of targeted advertising through a class exercise in which Prince Charming tries to target Cinderella with an ad for glass slippers, and then analyze how their own personal information might be used to target them with ads.<\/p>\n<p>In the second part of the lesson, students are introduced to privacy policies and how they are rated by the website Terms of Service, Didn\u2019t Read. They read and analyze the site\u2019s rating for a popular app and then learn ways to limit data collection.<span class=\"ng-star-inserted\" data-start-index=\"0\">\u00a0<\/span><\/p>\n<p><strong>Grade range: 9<br \/>\n<\/strong><\/p>\n<p><strong><a href=\"https:\/\/textbook.mediasmarts.ca\/navigating-teacher\/chapter\/what-would-people-think-about-you-if-they-knew-2\/\">Teacher Material<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/textbook.mediasmarts.ca\/navigatingstudent\/chapter\/what-would-people-think-about-you-if-they-knew\/\">Student Material<\/a><\/strong><\/p>\n<p><strong>Time Frame<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td><strong>One class period (75 minutes)<\/strong><\/td>\n<td><strong>Two or three class periods (150-225 minutes)<\/strong><\/td>\n<td><strong>Extended Unit<br \/>\n<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Activities<\/strong><\/td>\n<td>&nbsp;<\/p>\n<p>What Would People Think if They Knew&#8230;<\/p>\n<p>How Targeted Advertising Works<\/p>\n<p>Finding Cinderella<\/p>\n<p>The Target is You!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/td>\n<td>&nbsp;<\/p>\n<p>What Would People Think if They Knew&#8230;<\/p>\n<p>How Targeted Advertising Works<\/p>\n<p>Finding Cinderella<\/p>\n<p>The Target is You!<\/p>\n<p>Grading Privacy Policies<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/td>\n<td>What Would People Think if They Knew&#8230;<\/p>\n<p>How Targeted Advertising Works<\/p>\n<p>Finding Cinderella<\/p>\n<p>The Target is You!<\/p>\n<p>Grading Privacy Policies<\/p>\n<p>Privacy Audit<\/p>\n<p>Protecting Your Privacy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Preparation:<\/strong><\/p>\n<ul>\n<li>Make sure that you are able to show the embedded videos or that students are able to access the links.<\/li>\n<li>Make sure that students are able to access the interactive activities.<\/li>\n<li>If you have plan to have students create Digital Stories for the assessment activity, ensure they can access the <a href=\"https:\/\/digitalstorymaker-app.mediasmarts.ca\/en\/login\">Digital Story tool<\/a>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>A <a href=\"https:\/\/mediasmarts.ca\/lessonplan\/online-marketing-kids-protecting-your-privacy-lesson\">printable version of this lesson<\/a> is available on the MediaSmarts website.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"textbox textbox--learning-objectives\">\n<header class=\"textbox__header\">\n<p class=\"textbox__title\">Learning Outcomes<\/p>\n<\/header>\n<div class=\"textbox__content\">\n<p><em>Big ideas\/key concepts<\/em>: Students will understand that\u2026<\/p>\n<p>Media have commercial considerations:<\/p>\n<ul>\n<li>Personal information is valuable to the companies that own apps and websites<\/li>\n<\/ul>\n<p>Digital media have unanticipated audiences:<\/p>\n<ul>\n<li>You may be giving away more of your personal information than you are aware of when using apps<\/li>\n<\/ul>\n<p>Digital media experiences are shaped by the tools we use:<\/p>\n<ul>\n<li>Features and defaults of apps\u2019 design and interface can lead us to share more than we otherwise would.<\/li>\n<\/ul>\n<p><em>Key questions<\/em>:<\/p>\n<ul>\n<li>How does targeted advertising work?<\/li>\n<li>Why do apps and websites collect personal data?<\/li>\n<li>What do privacy policies mean?<\/li>\n<li>How can we control how our data is collected and used?<\/li>\n<\/ul>\n<p>Common misunderstandings to correct: The presence of a privacy policy does not mean that a service does not collect data, it only lays out how the service may collect and use your data<\/p>\n<p><em>Essential knowledge:<\/em> Students will know\u2026<\/p>\n<ul>\n<li>Privacy &amp; security:\n<ul>\n<li>How personal information is used an ad targeting<\/li>\n<li>Some possible impacts of data collection<\/li>\n<li>What privacy policies are<\/li>\n<li>Technical measures to limit data collection, including where and how to turn off ad targeting and tracking on popular apps<\/li>\n<\/ul>\n<\/li>\n<li>Consumer awareness:\n<ul>\n<li>How apps and other online platforms make money<\/li>\n<li>How and why online platforms use targeted advertising<\/li>\n<\/ul>\n<\/li>\n<li>Key vocabulary: <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_47_282\">Data<\/a>, <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_47_552\">targeted advertising<\/a>, <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_47_553\">privacy policy <\/a>, <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_47_290\">public service ad<\/a><\/li>\n<\/ul>\n<p><em>Performance tasks<\/em>: Students will be able to\u2026<\/p>\n<ul>\n<li><em>Use: <\/em>Identify how advertisers might target them using their personal information<\/li>\n<li><em>Understand: <\/em>Evaluate a privacy policy<\/li>\n<li><em>Access: <\/em>Take steps to limit data collection when using apps and websites<\/li>\n<\/ul>\n<p><strong>Student-friendly outcomes:<\/strong><\/p>\n<ul>\n<li>We will learn how personal information is used for targeted advertising, what privacy policies mean, and how apps and websites make money by collecting our data.<\/li>\n<li>We will think about how targeted ads work, why companies collect our data, and how we can control what information is shared.<\/li>\n<li>We will identify how advertisers target us, evaluate privacy policies, and practice steps to limit data collection and ad tracking on apps and websites.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"textbox textbox--key-takeaways\">\n<header class=\"textbox__header\">\n<p class=\"textbox__title\"><strong>Curriculum\u00a0 Connections<\/strong><\/p>\n<\/header>\n<div class=\"textbox__content\">\n<div class=\"textbox__content\">\n<p><strong>Strand A: Literacy Connections and Applications<\/strong><\/p>\n<p><strong>A1. Transferable Skills<br \/>\n<\/strong><\/p>\n<p>A.2 Student Agency and Engagement<\/p>\n<p>evaluate and explain how transferable skills help them to express their voice, be engaged in their learning, and implement a plan to develop their capabilities and potential<\/p>\n<p><strong>A2. Digital Media Literacy<\/strong><\/p>\n<p>A2.1 Digital Citizenship<\/p>\n<p>evaluate and explain their rights and responsibilities when interacting online with appropriate permission, and make decisions that contribute positively to the development of their digital identity and those of their communities<\/p>\n<p>A2.2 Online Safety, Well-Being, and Etiquette<\/p>\n<p>demonstrate an understanding of how to navigate online environments safely, manage their privacy, personal data, and security, and interact in a way that supports their well-being and that of others, including seeking appropriate permission<\/p>\n<p>A2.4 Forms, Conventions, and Techniques<\/p>\n<p>evaluate the use of the various forms, conventions, and techniques of digital and media texts, consider the impact on the audience, and apply this understanding when analyzing and creating texts<\/p>\n<p>A2.6 Innovation and Design<\/p>\n<p>select and use appropriate digital and media tools to support the design process and address authentic, relevant, real-world problems by developing and proposing innovative solutions<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Strand C: Comprehension: Understanding and Responding to Texts<\/strong><\/p>\n<p><strong>C1. Knowledge About Texts<br \/>\n<\/strong><\/p>\n<p>C1.3 Text Patterns and Features<\/p>\n<p>compare the text patterns, such as compare and contrast in an expository essay, and text features, such as footnotes and copyright information, associated with different text forms, including cultural texts, and evaluate their importance in helping readers, listeners, and viewers understand the meaning<\/p>\n<p>C2. Comprehension Strategies<strong><br \/>\n<\/strong><\/p>\n<p>C2.1 Prereading: Activating Prior Knowledge<\/p>\n<p>identify and explain prior knowledge from various sources, including personal experiences and learning in other subject areas, that they can use to make connections and understand new texts<\/p>\n<p>C2.2 Prereading: Identifying the Purpose for Reading, Listening, and Viewing<\/p>\n<p>identify a variety of purposes for engaging with texts, select texts from diverse creators that are suitable for the purposes, and explain why the selections are appropriate<\/p>\n<p>C2.5 Monitoring ofUnderstanding: Making Connections<\/p>\n<p>connect, compare, and contrast the ideas expressed in texts and their knowledges and lived experiences, the ideas in other texts, and the world around them<\/p>\n<p>C2.6 Summarizing: Identifying Relevant information and Drawing Conclusions<\/p>\n<p>summarize and synthesize the important ideas and supporting details in complex texts, and draw effective conclusions<\/p>\n<p>C2.7 Reflecting on Learning<\/p>\n<p>explain and compare how various strategies, such as visualizing, making predictions, summarizing, and connecting to their experiences, have helped them comprehend various texts, and set goals for future improvement<\/p>\n<p><strong>C3. Critical Thinking in Literacy<br \/>\n<\/strong><\/p>\n<p>C3.2 Making Inferences<\/p>\n<p>make local and global inferences, using explicit and implicit evidence, to explain and support their interpretations about various complex texts<\/p>\n<p>C3.3 Analyzing Texts<\/p>\n<p>analyze complex texts, including literary and informational texts, by assessing the credibility, reliability, and significance of information and formulating conclusions<\/p>\n<p>C3.8 Reflecting on Learning<\/p>\n<p>assess the effectiveness of the critical thinking skills they used when analyzing and evaluating various texts, and set goals to improve their use<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Strand D: Composition (Expressing Ideas and Creating Texts)<br \/>\n<\/strong><\/p>\n<p><strong>D1 Developing Ideas and Organizing Content<\/strong><\/p>\n<p>D1.2 Developing Ideas<\/p>\n<p>generate and develop ideas and details about challenging topics, such as topics related to diversity, equity, and inclusion and to other subject areas, using a variety of strategies, and drawing on various resources, including their own lived experiences<\/p>\n<p>D1.3 Research<\/p>\n<p>gather and synthesize information and content relevant to a topic, using a variety of textual sources and appropriate strategies; evaluate the currency, quality, bias, and accuracy of information; verify the reliability of sources; and check copyright and cite the sources for all content created by others<\/p>\n<p>D1.4 Organizing Content<\/p>\n<p>classify and sequence ideas and collected information, selecting effective strategies and tools, and identify and organize relevant content, evaluating the choices of text form, genre, and medium, and considering alternatives<\/p>\n<p><strong>D2 Creating Texts<br \/>\n<\/strong><\/p>\n<p>D2.1 Producing Drafts<\/p>\n<p>draft complex texts of various forms and genres, including narrative, persuasive, expository, and informational texts, citing sources, and use a variety of appropriate media, tools, and strategies to transform information and communicate ideas<\/p>\n<p>D2.4 Point of View and Perspective<\/p>\n<p>explain the explicit and implicit points of view, perspectives, and bias conveyed in their texts, evaluate how various audiences might respond, and suggest ways to acknowledge other perspectives<\/p>\n<p><strong>D3 Publishing, Presenting and Reflecting<\/strong><\/p>\n<p>D3.1 Producing Final Texts<\/p>\n<p>produce final texts using appropriate techniques and tools, including digital design and production tools, to achieve the intended effect<\/p>\n<p>D3.3 Reflecting on Learning<\/p>\n<p>evaluate the strategies and tools they found helpful when publishing and presenting texts, reflect on what they learned at each stage of the creative process, analyze how their texts address various topics, and suggest steps for future improvement as a text creator<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_47_282\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_47_282\"><div tabindex=\"-1\"><p>Companies that collect information about people and sell it to advertisers, apps or websites.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_47_552\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_47_552\"><div tabindex=\"-1\"><p>Advertising that is shown to you based on personal information that has been collected about you.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_47_553\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_47_553\"><div tabindex=\"-1\"><p>The policy that explains what the company that operates and app or website will do with the information it collects about you.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_47_290\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_47_290\"><div tabindex=\"-1\"><p>Ads that perform a public service rather than sell a product.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close 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