Optimization Goals

Which of these optimization goals do you think is most important? Give each a number from 1 (most important) to 5 (least important).

• Watch time: Trying to make users watch as much of each video as possible.​
• Engagement: Getting users to Like, comment on and reply to as many videos as possible. ​
• Stickiness: Trying to make sure that users keep watching videos instead of leaving the platform.​
• Virality: Encouraging users to share the videos they watch with as many people as possible.​
• Daily active use: Encouraging users to share the videos they watch with as many people as possible.​

When you’ve heard the whole list, are there any you think are more or less important?