{"id":475,"date":"2025-03-26T16:42:07","date_gmt":"2025-03-26T16:42:07","guid":{"rendered":"https:\/\/textbook.mediasmarts.ca\/naviguer-enseignant\/?post_type=chapter&p=475"},"modified":"2025-06-03T15:13:04","modified_gmt":"2025-06-03T15:13:04","slug":"grille-devaluation-pour-la-publicite-remixee","status":"publish","type":"chapter","link":"https:\/\/textbook.mediasmarts.ca\/naviguer-enseignant\/chapter\/grille-devaluation-pour-la-publicite-remixee\/","title":{"raw":"Grille d'\u00e9valuation pour la publicit\u00e9 remix\u00e9e","rendered":"Grille d’\u00e9valuation pour la publicit\u00e9 remix\u00e9e"},"content":{"raw":" \r\n
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Niveau 1\u00a0<\/strong><\/div><\/td>\r\n
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Niveau 2\u00a0<\/strong><\/div><\/td>\r\n
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Niveau 3\u00a0<\/strong><\/div><\/td>\r\n
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Niveau 4\u00a0<\/strong><\/div><\/td>\r\n<\/tr>\r\n
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Connaissance et compr\u00e9hension\u00a0<\/strong><\/div><\/td>\r\n
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\r\n\r\nConnaissance du contenu<\/em>\r\n\r\n<\/div>\r\n<\/div>\r\n
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Techniques publicitaires, st\u00e9r\u00e9otypes de genre, messages m\u00e9diatiques<\/span><\/div>\r\n<\/div>\r\n
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D\u00e9montre une connaissance limit\u00e9e des techniques publicitaires et des st\u00e9r\u00e9otypes de genre.<\/span><\/div>\r\n
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D\u00e9montre une certaine connaissance des techniques publicitaires et des st\u00e9r\u00e9otypes de genre, mais peut avoir du mal \u00e0 les identifier dans les publicit\u00e9s.<\/span><\/div>\r\n
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D\u00e9montre une connaissance consid\u00e9rable des techniques publicitaires et des st\u00e9r\u00e9otypes de genre et peut les identifier dans diverses publicit\u00e9s.<\/span><\/div>\r\n
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D\u00e9montre une connaissance approfondie des techniques publicitaires et des st\u00e9r\u00e9otypes de genre, en fournissant une analyse approfondie de leur utilisation dans les m\u00e9dias.<\/span><\/div>\r\n
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\r\n\r\nCompr\u00e9hension du contenu\r\n<\/em>\r\n\r\n<\/div>\r\n<\/div>\r\n \r\n\r\nImpact des st\u00e9r\u00e9otypes de genre dans la publicit\u00e9 ; consid\u00e9rations \u00e9thiques dans le remixage<\/span><\/span>\r\n
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<\/div>\r\nMontre une compr\u00e9hension limit\u00e9e de l\u2019impact des st\u00e9r\u00e9otypes de genre dans la publicit\u00e9.<\/span>\r\n
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<\/div>\r\nD\u00e9montre une certaine compr\u00e9hension de l\u2019impact des st\u00e9r\u00e9otypes de genre, mais les explications peuvent \u00eatre superficielles.<\/span>\r\n\r\n<\/div>\r\n
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D\u00e9montre une bonne compr\u00e9hension de l\u2019impact des st\u00e9r\u00e9otypes de genre et des techniques de remixage, en les reliant \u00e0 l\u2019analyse des publicit\u00e9s et du remixage.<\/span><\/div>\r\n
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D\u00e9montre une compr\u00e9hension approfondie et nuanc\u00e9e de l\u2019impact des st\u00e9r\u00e9otypes de genre et des techniques de remixage, en \u00e9valuant de mani\u00e8re critique leur pr\u00e9sence dans la publicit\u00e9 et les pratiques de remixage.<\/span><\/div>\r\n
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\r\n\r\nPlanification et organisation\r\n<\/span>\r\n\r\nS\u00e9lection d'une publicit\u00e9 appropri\u00e9e, identification des \u00e9l\u00e9ments genr\u00e9s, planification du remix<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
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Le choix de la publicit\u00e9 et l'identification des \u00e9l\u00e9ments genr\u00e9s t\u00e9moignent d'une planification limit\u00e9e. Le remix manque d'orientation claire.<\/span><\/div>\r\n\u00a0<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
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La planification et la recherche montrent un certain effort, mais le choix de la publicit\u00e9 ou l\u2019identification des \u00e9l\u00e9ments genr\u00e9s pourraient \u00eatre plus strat\u00e9giques.<\/span><\/div>\r\n
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\r\n\r\nLe processus de planification se refl\u00e8te dans le choix judicieux de la publicit\u00e9 et l'identification claire des \u00e9l\u00e9ments genr\u00e9s. Le remix t\u00e9moigne de choix r\u00e9fl\u00e9chis.<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
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\r\n\r\nLa planification et la recherche sont exemplaires, aboutissant \u00e0 un choix strat\u00e9gique de publicit\u00e9, \u00e0 une identification judicieuse des \u00e9l\u00e9ments genr\u00e9s et \u00e0 un plan de remix sophistiqu\u00e9.<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
Utilisation des comp\u00e9tences de traitement\r\n\r\nAnalyser les messages v\u00e9hicul\u00e9s par la publicit\u00e9, \u00e9valuer l'efficacit\u00e9 du remix<\/span>\r\n
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L\u2019analyse du message publicitaire et l\u2019\u00e9valuation du remix sont superficielles et manquent de r\u00e9flexion critique.<\/span><\/div>\r\n<\/div><\/td>\r\n
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L'analyse du message publicitaire et l'efficacit\u00e9 du remix d\u00e9montrent une certaine r\u00e9flexion critique, mais les id\u00e9es pourraient \u00eatre davantage d\u00e9velopp\u00e9es.<\/span><\/div><\/td>\r\n
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L\u2019analyse du message publicitaire est perspicace et l\u2019\u00e9valuation du remix d\u00e9montre de solides capacit\u00e9s de r\u00e9flexion critique.<\/span><\/div><\/td>\r\n
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L'analyse du message publicitaire est exceptionnellement perspicace et s'inscrit dans des contextes soci\u00e9taux plus larges. L'\u00e9valuation du remix est approfondie et t\u00e9moigne d'un esprit critique sophistiqu\u00e9.<\/span><\/div><\/td>\r\n<\/tr>\r\n
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Utilisation de processus de pens\u00e9e cr\u00e9ative\u00a0 <\/span>\r\n<\/span><\/div>\r\n
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Considering alternative interpretations, exploring creative solutions for the remix<\/span><\/div><\/td>\r\n
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The remix lacks creativity and fails to explore alternative interpretations or solutions.<\/span><\/div>\r\n
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The remix shows some creativity, but alternative interpretations or solutions are not fully explored.<\/span><\/div><\/td>\r\n
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The remix is creative and explores alternative interpretations or solutions effectively.<\/span><\/div>\r\n<\/div><\/td>\r\n
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The remix is highly creative, demonstrating originality and thoughtful exploration of diverse perspectives and solutions.<\/span><\/div><\/td>\r\n<\/tr>\r\n
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\r\n\r\nCommunication\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
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\r\n\r\nCommunication for different audiences and purposes in oral, visual, and written forms, including media forms.\u00a0<\/em>\r\n\r\n<\/div>\r\n
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\r\n\r\nExpression and organization of ideas and information<\/span>\r\n<\/span>\r\n\r\n<\/div>\r\n<\/div><\/td>\r\n
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The analysis of the ad and the presentation of the remix are disorganized and lack clarity and coherence.<\/span><\/div><\/td>\r\n
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The analysis and presentation demonstrate some organization, but the communication could be clearer and more engaging.<\/span><\/div><\/td>\r\n
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The analysis of the ad and the presentation of the remix are well-organized and clearly communicate the ideas and processes involved.<\/span><\/div><\/td>\r\n
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The analysis and presentation are exceptionally clear, engaging, and demonstrate sophisticated communication skills, effectively conveying the complexity of the topic and the creative process.<\/span><\/div><\/td>\r\n<\/tr>\r\n
Communication for different audiences and purposes<\/span><\/td>\r\n\r\n
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The remix does not consider the target audience and lacks a clear communication purpose.<\/span><\/div>\r\n<\/div><\/td>\r\n
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The remix demonstrates some awareness of the target audience and purpose, but communication choices could be more effective.<\/span><\/div>\r\n<\/div><\/td>\r\n
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The remix effectively communicates its message to the intended audience, demonstrating an understanding of how to adapt the message and style.<\/span><\/div><\/td>\r\n
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The remix masterfully adapts its message and style for different target audiences, demonstrating a sophisticated understanding of communication strategies.<\/span><\/div><\/td>\r\n<\/tr>\r\n
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Use of conventions<\/span><\/div><\/td>\r\n
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The written analysis demonstrates limited use of appropriate terminology and contains errors in grammar and mechanics.<\/span><\/div>\r\n<\/div><\/td>\r\n
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The written analysis shows some effort to use correct terminology, but there may be errors in grammar and mechanics.<\/span><\/div>\r\n<\/div><\/td>\r\n
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The written analysis uses appropriate terminology effectively and demonstrates good control of grammar and mechanics.<\/span><\/div>\r\n<\/div><\/td>\r\n
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The written analysis demonstrates a sophisticated command of language and terminology, effectively conveying complex ideas with precision and clarity.<\/span><\/div>\r\n<\/div><\/td>\r\n<\/tr>\r\n
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\r\n\r\nApplication of knowledge and skills in familiar contexts\u00a0<\/em>\r\n\r\nUsing advertising analysis and remixing techniques to create a new ad<\/span>\r\n\r\n<\/div>\r\n
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The remix demonstrates limited application of advertising analysis and remixing techniques.<\/span><\/div>\r\n
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The remix applies some advertising analysis and remixing techniques but could be more effective.<\/span><\/div>\r\n
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The remix successfully applies knowledge and skills of advertising analysis and remixing to create a well-crafted new ad.<\/span><\/div><\/td>\r\n
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The remix demonstrates a sophisticated application of advertising analysis and remixing techniques, resulting in a highly effective and insightful new ad.<\/span><\/div><\/td>\r\n<\/tr>\r\n
Transfer of knowledge and skills<\/em>\r\n\r\nAdapting the remix for different media platforms or formats<\/span>\r\n
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Le remix manque d'adaptabilit\u00e9 et n'est pas adapt\u00e9 \u00e0 diff\u00e9rentes plateformes ou formats multim\u00e9dias.<\/span><\/div><\/td>\r\n
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Le remix montre une certaine adaptabilit\u00e9 mais pourrait \u00eatre plus efficacement adapt\u00e9 \u00e0 d'autres plateformes ou formats.<\/span><\/div><\/td>\r\n
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Le remix peut \u00eatre adapt\u00e9 avec succ\u00e8s \u00e0 diff\u00e9rentes plateformes ou formats multim\u00e9dias.<\/span><\/div><\/td>\r\n
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Le remix d\u00e9montre un haut degr\u00e9 d'adaptabilit\u00e9, passant de mani\u00e8re transparente entre diff\u00e9rentes plateformes et formats m\u00e9diatiques tout en conservant son efficacit\u00e9.<\/span><\/div><\/td>\r\n<\/tr>\r\n
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\u00c9tablir<\/em> des liens<\/div>\r\n
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Relier l'analyse et le remix des publicit\u00e9s \u00e0 des questions sociales plus larges li\u00e9es au genre et \u00e0 la repr\u00e9sentation m\u00e9diatique<\/span><\/div><\/td>\r\n
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Le projet d\u00e9montre une capacit\u00e9 limit\u00e9e \u00e0 relier l\u2019analyse et le remix publicitaires \u00e0 des probl\u00e8mes sociaux plus larges.<\/span><\/div><\/td>\r\n
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Le projet \u00e9tablit des liens avec des questions sociales plus larges, mais pourrait les explorer plus en profondeur.<\/span><\/div><\/td>\r\n
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Le projet relie efficacement l\u2019analyse et le remix des publicit\u00e9s aux questions sociales pertinentes li\u00e9es au genre et aux m\u00e9dias.<\/span><\/div><\/td>\r\n
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Le projet \u00e9tablit des liens perspicaces avec des questions sociales plus larges, d\u00e9montrant une compr\u00e9hension sophistiqu\u00e9e de l\u2019interaction complexe entre la publicit\u00e9, le genre et les m\u00e9dias.<\/span><\/div><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/section><\/div>\r\n