The Target is You!

Now have students access the student chapter The Target Is You! and students complete the interactive activity.

Ask each student to consider:

• What might online advertisers know or guess about you?
• What data would they know that from or base those guesses on?
• What might they think they know about you that is inaccurate? Why would they think that?
  • What might they show you ads for, based on what they know or guess about you?
  • What are some possible “side effects” of the things they know about you being shared?

Have each student share how doing this exercise made them feel about ad targeting and data collection. (They do not have to share any of their specific answers.) Use this to check their understanding of the big ideas and essential subject knowledge so far.

If you wish, you may have them write a reflection following this activity, with this prompt: I used to think about privacy… And now I think…