Assessment Rubric for Rogues’ Gallery Assignment
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Level 1 |
Level 2 |
Level 3 |
Level 4 |
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Knowledge and Understanding |
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Knowledge of content Dark patterns; types of dark patterns (obstruction, obfuscation, pressuring); strategies for identifying and avoiding dark patterns
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Demonstrates limited knowledge of dark patterns and their characteristics. May struggle to identify examples of dark patterns or explain their purpose.
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Demonstrates some knowledge of dark patterns and their characteristics. Can identify some examples of dark patterns and provide a basic explanation of their purpose.
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Demonstrates considerable knowledge of dark patterns and their characteristics. Can identify and explain a variety of examples of dark patterns and their purpose.
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Demonstrates thorough knowledge of dark patterns and their characteristics. Can identify and explain a wide range of examples of dark patterns and their purpose, including nuanced variations and their potential impact on users.
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Understanding of content
Comprehension of the meaning and significance of dark patterns in relation to digital media literacy and privacy
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Demonstrates limited understanding of the significance of dark patterns in the context of digital media and user privacy. May not grasp how dark patterns can manipulate user behaviour or the potential negative consequences.
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Demonstrates some understanding of the significance of dark patterns in the context of digital media and user privacy. Recognizes that dark patterns can influence user choices but may have a limited understanding of their broader implications.
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Demonstrates considerable understanding of the significance of dark patterns in the context of digital media and user privacy. Understands how dark patterns can manipulate user behaviour and the potential negative consequences for privacy and informed decision-making.
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Demonstrates thorough understanding of the significance of dark patterns in the context of digital media and user privacy. Critically analyzes the ethical implications of dark patterns and articulates their impact on user autonomy and data protection
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Thinking |
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Planning and organizing Identifying the purpose of the poster; identifying the target audience; selecting appropriate information and visuals; organizing information effectively on the poster |
Uses planning skills with limited effectiveness. The poster may lack a clear purpose, target audience, or effective organization of information. Visuals may be poorly chosen or irrelevant.
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Uses planning skills with some effectiveness. The poster shows some evidence of planning, with a generally clear purpose and target audience. The organization of information is satisfactory, and visuals are generally appropriate.
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Uses planning skills with considerable effectiveness. The poster demonstrates a well-defined purpose, target audience, and effective organization of information. Visuals are thoughtfully chosen and contribute to the overall message.
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Uses planning skills with a high degree of effectiveness. The poster exemplifies a clear purpose, target audience, and strategically organized information for maximum impact. Visuals are creatively and effectively integrated to enhance the message and engage the audience
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| Use of processing skills
Analyzing examples of dark patterns; evaluating the effectiveness of different persuasive techniques; synthesizing information to create a concise and informative poster |
Uses processing skills with limited effectiveness. The analysis of dark patterns is superficial or inaccurate. The evaluation of persuasive techniques is weak, and the synthesis of information is poorly done.
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Uses processing skills with some effectiveness. The analysis of dark patterns shows some depth and accuracy. The evaluation of persuasive techniques is adequate, and the synthesis of information is satisfactory.
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Uses processing skills with considerable effectiveness. The analysis of dark patterns is insightful and accurate. The evaluation of persuasive techniques is thorough and nuanced, and the synthesis of information is effective and well-organized.
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Uses processing skills with a high degree of effectiveness. The analysis of dark patterns is perceptive and insightful, demonstrating a deep understanding of the underlying principles. The evaluation of persuasive techniques is sophisticated and insightful, and the synthesis of information is masterful and effectively communicates complex ideas.
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Use of critical/creative thinking processes
Researching different types of dark patterns; considering the ethical implications of dark patterns; developing creative solutions to combat dark patterns |
Uses critical/creative thinking processes with limited effectiveness. The poster shows little evidence of research or critical reflection on dark patterns. Creative solutions are lacking or impractical.
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Uses critical/creative thinking processes with some effectiveness. The poster shows some evidence of research and critical thinking about dark patterns. Creative solutions are evident but may be somewhat underdeveloped.
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Uses critical/creative thinking processes with considerable effectiveness. The poster demonstrates a strong understanding of dark patterns based on research and critical reflection. Creative solutions are thoughtful and potentially effective.
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Uses critical/creative thinking processes with a high degree of effectiveness. The poster exemplifies in-depth research and critical analysis of dark patterns, demonstrating a nuanced understanding of their complexities and ethical implications. Creative solutions are innovative, insightful, and highly effective in addressing the challenges posed by dark patterns.
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Communication |
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Communication for different audiences and purposes in oral, visual, and written forms, including media forms.
Clarity, logic, coherence) in the poste |
Expresses and organizes ideas and information with limited effectiveness. The poster is unclear, disorganized, and difficult to understand.
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Expresses and organizes ideas and information with some effectiveness. The poster is generally clear and organized, but some parts may be confusing or lack coherence.
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Expresses and organizes ideas and information with considerable effectiveness. The poster is clear, well-organized, and easy to understand.
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Expresses and organizes ideas and information with a high degree of effectiveness. The poster is exceptionally clear, logically structured, and compellingly presented. The message is easily understood and effectively conveyed.
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| Communication for different audiences and purposes
Using appropriate language and visuals for the target audience; effectively communicating the purpose and message of the poste |
Communicates for different audiences and purposes with limited effectiveness. The poster is not tailored to the target audience and fails to effectively communicate its purpose and message.
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Communicates for different audiences and purposes with some effectiveness. The poster shows some awareness of the target audience and attempts to communicate its purpose and message.
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Communicates for different audiences and purposes with considerable effectiveness. The poster is well-suited to the target audience and effectively communicates its purpose and message.
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Communicates for different audiences and purposes with a high degree of effectiveness. The poster is expertly tailored to the target audience and powerfully conveys its purpose and message using engaging language and visuals.
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Use of conventions
Grammar, spelling, punctuation) in the poster
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Uses conventions with limited effectiveness. The poster contains numerous errors in grammar, spelling, and punctuation that interfere with understanding.
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Uses conventions with some effectiveness. The poster contains some errors in grammar, spelling, and punctuation, but they do not significantly hinder understanding.
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Uses conventions with considerable effectiveness. The poster is generally free of errors in grammar, spelling, and punctuation.
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Uses conventions with a high degree of effectiveness. The poster is flawlessly written and demonstrates a mastery of grammar, spelling, and punctuation
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Application |
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Application of knowledge and skills in familiar contexts Applying knowledge of dark patterns to create an effective warning poster; using design principles to create a visually appealing and informative poster
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Applies knowledge and skills in familiar contexts with limited effectiveness. The poster demonstrates limited application of knowledge and skills related to dark patterns and design principles.
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Applies knowledge and skills in familiar contexts with some effectiveness. The poster demonstrates some application of knowledge and skills related to dark patterns and design principles.
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Applies knowledge and skills in familiar contexts with considerable effectiveness. The poster effectively applies knowledge and skills related to dark patterns and design principles to create an informative and engaging product.
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Applies knowledge and skills in familiar contexts with a high degree of effectiveness. The poster showcases a sophisticated application of knowledge and skills related to dark patterns and design principles, resulting in a highly effective and impactful communication tool.
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| Transfer of knowledge and skills
Applying knowledge of dark patterns to new contexts; using design principles to create other types of communication materials |
Transfers knowledge and skills to new contexts with limited effectiveness. Struggles to transfer knowledge of dark patterns and design principles to new situations or applications.
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Transfers knowledge and skills to new contexts with some effectiveness. Can transfer knowledge of dark patterns and design principles to new situations or applications with some success.
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Transfers knowledge and skills to new contexts with considerable effectiveness. Effectively transfers knowledge of dark patterns and design principles to new situations or applications, demonstrating adaptability and a deeper understanding of the concepts.
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Transfers knowledge and skills to new contexts with a high degree of effectiveness. Demonstrates exceptional fluency in transferring knowledge of dark patterns and design principles to diverse contexts and applications, showcasing a comprehensive understanding and the ability to apply the concepts in creative and innovative ways.
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Making connections
Connecting dark patterns to broader issues of online privacy and data security; connecting the design of the poster to other examples of persuasive communication, and ethical advertising
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Makes connections within and between various contexts with limited effectiveness. The poster fails to make meaningful connections between dark patterns, online privacy, data security, or other examples of persuasive communication.
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Makes connections within and between various contexts with some effectiveness. The poster attempts to make connections between dark patterns, online privacy, data security, or other examples of persuasive communication, but these connections may be superficial or underdeveloped.
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Makes connections within and between various contexts with considerable effectiveness. The poster successfully makes meaningful connections between dark patterns, online privacy, data security, and other examples of persuasive communication, demonstrating a broader understanding of the issues.
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Makes connections within and between various contexts with a high degree of effectiveness. The poster demonstrates a sophisticated understanding of the interconnectedness of dark patterns, online privacy, data security, and persuasive communication by making insightful and thought-provoking connections across diverse contexts.
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