Lesson: Gender Stereotyping in Advertising

Strand A: Literacy Connections and Applications

A2. Digital Media Literacy

A2.4 Forms, Conventions, and Techniques

evaluate the use of the various forms, conventions, and techniques of digital and media texts, consider the impact on the audience, and apply this understanding when analyzing and creating texts

A2.5 Media, Audience and Production

demonstrate an understanding of the interrelationships between the form, message, and context of texts, the intended and unintended audience, and the purpose for production

A2.6 Innovation and Design

select and use appropriate digital and media tools to support the design process and address authentic, relevant, real-world problems by developing and proposing innovative solutions

A3. Applications, Connections and Contributions

A3.2 Identity and Community

demonstrate an understanding of the historical contexts, contributions, lived experiences, and perspectives of a diversity of individuals and communities, including those in Canada,
by exploring and analyzing the concepts of identity, self, and sense of belonging in a variety of culturally responsive and relevant texts

 

Strand C: Comprehension (Understanding and Responding to Texts)

C1. Knowledge about Texts

C1.2 Text Forms and Genres

analyze and compare the characteristics of various text forms and genres, including cultural text forms, and provide evidence to explain how they help communicate meaning

C1.4 Visual Elements of Texts

analyze and compare how images, graphics, and visual design create, communicate, and contribute to meaning in a variety of texts

C1.5 Elements of Style

identify various elements of style in texts, including voice, word choice, word patterns, and sentence structure, and analyze how each element helps create meaning and is appropriate for
the text form and genre

C2. Understanding and Responding to Texts

C2.2 Prereading: Identifying the Purpose for Reading, Listening and Viewing

identify a variety of purposes for engaging with texts, select texts from diverse creators that are suitable for the purposes, and
explain why the selections are appropriate

C2.5 Monitoring of Understanding: Making Connections

connect, compare, and contrast the ideas expressed in texts and their knowledges and lived experiences, the ideas in other texts, and the world around them

C3. Critical Thinking in Literacy

C3.2 Making Inferences

make local and global inferences, using explicit and implicit evidence, to explain and support their interpretations about various complex texts

C3.3 Analyzing Texts

analyze complex texts, including literary and informational texts, by assessing the credibility, reliability, and significance of information and formulating conclusions

C3.4 Analyzing Cultural Elements of Texts

analyze cultural elements that are represented in various texts, including norms, values, social hierarchy, past times, language, and taboos, by investigating the meanings of these
elements, making connections to their lived experience and culture, and considering how the inclusion of these elements contributes to the meaning of the text

C3.5 Perspectives Within Texts

analyze explicit and implicit perspectives communicated in various texts, evaluate any evidence that could suggest bias in these perspectives, and suggest ways to avoid any such bias

C3.6 Analysis and Response

explain how various topics, such as diversity, inclusion, and accessibility, are addressed in texts, respond to the insights and messages conveyed, and different positions presented

C3.8 Reflecting on Learning

assess the effectiveness of the critical thinking skills they used when analyzing and evaluating various texts, and set goals to improve their use

Strand D: Composition (Expressing Ideas and Creating Texts)

D1 Developing Ideas and Organizing Content

D1.1 Purpose and Audience

identify the topic, purpose, and audience for various texts they plan to create; choose a text form, genre, and medium to suit the purpose and audience, and justify their choices

D1.2 Developing Ideas

generate and develop ideas and details about challenging topics, such as topics related to diversity, equity, and inclusion and to other subject areas, using a variety of strategies, and drawing on various resources, including their own lived experiences

D2 Creating Texts

D2.1 Producing Drafts

draft complex texts of various forms and genres, including narrative, persuasive, expository, and informational texts, citing sources, and use a variety of appropriate media, tools, and strategies to transform information and communicate ideas

D2.5 Revision

make revisions to the content, elements of style, patterns, and features of draft texts, and add, delete, revise, and reorganize sentences to improve clarity, focus, and coherence, using various strategies and seeking and selectively using feedback

D3 Publishing, Presenting and Reflecting

D3.1 Producing Final Texts

produce final texts using appropriate techniques and tools, including digital design and production tools, to achieve the intended effect

D3.2 Publishing and Presenting

publish and present texts they have created, using various media and tools, and evaluate how their choices helped them communicate their intended message