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Lesson: Miscast and Seldom Seen

In this lesson students consider how well their favourite TV shows, movies and video games reflect the diversity of Canadian society and what the possible consequences of under-representation and inaccurate portrayals of diversity might be. Next, students learn about activist campaigns relating to media diversity issues and then take a stand on a diversity issue relating to media through creating a social media campaign on a platform of their choice.

Grade range: 9

Teacher Material

Student Material

Time Frame

One class period (75 minutes) Two or three class periods (150-225 minutes) Extended Unit
Activities How Media Affects Our View of Diversity

Students’ Experiences with Diversity in Media

 

How Media Affects Our View of Diversity

Students’ Experiences with Diversity in Media

Diversity Advocacy Campaigns

 

How Media Affects Our View of Diversity

Students’ Experiences with Diversity in Media

Diversity Advocacy Campaigns

Advocating for Better Portrayals of Diversity in Media

Preparation:

Review the lesson Unpacking Privilege.

In this lesson, students will compare representation of diverse groups in media to the diversity of Canadian society. For accurate information on different groups, review the following Statistics Canada data:

 

Note: This lesson is intended to be delivered after students have completed the Online Civic Engagement lesson. If you have not yet delivered that lesson, review the student chapter A Quick Guide to Online Activism.

A printable version of this lesson is available on the MediaSmarts website.

Learning Outcomes

Big ideas/key concepts: Students will understand that…

Media are constructions:

  • Every part of a media text is the result of a decision made consciously or unconsciously regarding what to include and exclude as well as how to present what is included

Audiences Negotiate Meaning:

  • Audiences perceive media products as representations of reality, correctly or not

Media Have Social and Political Implications:

  • Media communicate values and messages (even if these are just the creator’s unquestioned assumptions) and have social implications (because we base our view of the world in part on the media we consume).

Interactions Through Digital Media Can Have Real Impact:

  • Networked media tools can be used to organize and advocate for issues we care about

Key questions:

  • How does the representation of diversity in popular media compare to the diversity of Canadian society?
  • How does media representation of diversity affect how we see others and ourselves?
  • How can we advocate to change media representations of diversity?

Misconceptions to correct: Media makers are media literate in all aspects

Essential knowledge: Students will know…

  • Media representation: Impacts of media representation on perceptions
  • Community engagement: Methods for organizing and advocacy on diversity representation issues

Performance tasks: Students will be able to…

  • Analyze representations of diversity in media
  • Plan an advocacy campaign
  • Create media works for advocacy

Student-friendly outcomes:

  • We will learn how media creators make choices about what to include and how to present it, how media representations impact our perceptions, and important terms like “stereotype.”
  • We will think about how the diversity shown in popular media compares to real life, how these representations influence how we see ourselves and others, and how we can advocate for better media representation.
  • We will analyze how diversity is shown in media, plan an advocacy campaign, and create media projects to support positive change.

Curriculum  Connections

Strand A: Literacy Connections and Applications

A1. Transferable Skills

A1.1 Receptive and Expressive Communication

A2. Digital Media Literacy

A2.1 Digital Citizenship

evaluate and explain their rights and responsibilities when interacting online with appropriate permission, and make decisions that contribute positively to the development of their digital identity and those of their communities

A2.4 Forms, Conventions, and Techniques

evaluate the use of the various forms, conventions, and techniques of digital and media texts, consider the impact on the audience, and apply this understanding when analyzing and creating texts

A2.5 Media, Audience and Production

demonstrate an understanding of the interrelationships between the form, message, and context of texts, the intended and unintended audience, and the purpose for production

A2.7 Community and Cultural Awareness

communicate and collaborate with various communities in a safe, respectful, responsible, and inclusive manner when using online platforms and environments, including digital and media tools, and demonstrate and model cultural awareness with members of the community

 

Strand C: Comprehension (Understanding and Responding to Texts)

C1. Knowledge about Texts

C1.6 Point of View

analyze the narrator’s point of view, including limited, omniscient, or unreliable, in a variety of texts, explain how it is communicated, and suggest alternative points of view, giving reasons

C1.7 Indigenous Context of Various Text Forms

read, listen to, and view a wide variety of text forms by diverse First Nations, Métis, and Inuit creators to make meaning through Indigenous Storywork about First Nations, Métis, and Inuit histories, cultures, relationships, communities, groups, nations, and lived experiences

C3. Critical Thinking in Literacy

C3.2 Making Inferences

make local and global inferences, using explicit and implicit evidence, to explain and support their interpretations about various complex texts

C3.3 Analyzing Texts

analyze complex texts, including literary and informational texts, by assessing the credibility, reliability, and significance of information and formulating conclusions

C3.4 Analyzing Cultural Elements of Texts

analyze cultural elements that are represented in various texts, including, norms, values, social hierarchy, pastimes, language, and taboos, by investigating the meanings of these elements, making connections to their lived experience and culture, and considering how the inclusion of these elements contributes to the meaning of the text

C3.5 Perspectives within Texts

analyze explicit and implicit perspectives communicated in various texts, evaluate any evidence that could show bias in these perspectives, and suggest ways to avoid any such bias

C3.6 Analysis and Response

explain how various topics, such as diversity, inclusion, and accessibility, are addressed in texts, respond to the insights and messages conveyed, and different positions presented

C3.7 Indigenous Contexs

compare the ways in which historical periods, cultural experiences, and/or socio-political conditions and events have influenced two or more texts created by First Nations, Métis, and Inuit individuals, communities, groups, or nations, and how they relate to current lived experiences

 

Strand D: Composition (Expressing Ideas and Creating Texts)

D1. Developing Ideas and Organizing Content

D1.1 Purpose and Audience

identify the topic, purpose, and audience for various texts they plan to create; choose a text form, genre, and medium to suit the purpose and audience, and justify their choices

D1.2 Developing Ideas

generate and develop ideas and details about challenging topics, such as topics related to diversity, equity, and inclusion and to other subject areas, using a variety of strategies, and drawing on various resources, including their own lived experiences

D1.4 Organizing Content

classify and sequence ideas and collected information, selecting effective strategies and tools, and identify and organize relevant content, evaluating the choices of text form, genre, and medium, and considering alternatives

D2 Creating Texts

D2.1 Producing Drafts

draft complex texts of various forms and genres, including narrative, persuasive, expository, and informational texts, citing sources, and use a variety of appropriate media, tools, and strategies to transform information and communicate ideas

D2.5 Point of View and Perspective

explain the explicit and implicit points of view, perspectives, and bias conveyed in their texts, evaluate how various audiences might respond, and suggest ways to acknowledge other perspectives

D3 Publishing, Presenting and Reflecting

D3.1 Producing Final Texts

produce final texts using appropriate techniques and tools, including digital design and production tools, to achieve the intended effect

D3.2 Publishing and Presenting

publish and present texts they have created, using various media and tools, and evaluate how their choices helped them communicate their intended message

 

 

 

 

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Navigating Digital Media Literacy: Teacher Textbook Copyright © by MediaSmarts. All Rights Reserved.

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